Sirius XM Holdings Inc. Media And YouTube Enter Exclusive Audio Advertising Representation Agreement In The United States

Published: 2026-04-22 15:06:03 ET SIRI

Published on 04/22/2026 at 03:06 pm EDT

Sirius XM Holdings Inc. announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube's ecosystem. Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube's high-value audiences at scale for the first time directly through SiriusXM Media?paired with an audio-first activation approach to extend reach and impact.

Brands can now reach YouTube's expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media's leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.'s ad tech platform.