Mahindra Selects Cerence Audio AI to Power In-Car Voice Interaction in its Electric Origin SUVs

Published: 2025-07-01 16:52:04 ET CRNC

Published on 07/01/2025 at 16:52

Cerence Inc. announced that Mahindra has selected Cerence Audio AI to enhance in-car interaction in its next-generation, electric, software-defined vehicles (SDVs), the first of their kind produced by an Indian automobile manufacturer. In November 2024, at the Unlimit India event in Chennai, Mahindra unveiled its electric- origin SUVs - BE 6 and XEV 9e, underpinned by the MAIA (Mahindra Artificial Intelligence Architecture), the most powerful mind in the automotive world built on next-gen domain architecture with ethernet backbone. MAIA integrates cutting-edge hardware and software to deliver an intelligent, connected, and driving experience.

Mahindra's eSUV's Artificial Intelligence Architecture will leverage Cerence Speech Signal Enhancement (SSE), part of the company's Audio AI suite, to enable clear communication between drivers and passengers and the infotainment system. Cerence SSE delivers the latest in AI-based speech enhancement technology with advanced acoustic processing, including noise and echo cancelation. It combines advanced statistical signal processing algorithms with the latest machine learning technologies to provide superior performance with moderate CPU consumption.

Cerence SSE is a comprehensive, hardware- and operating system-agnostic suite of sound processing technologies that significantly improve communication and recognition in noisy environments like in a moving car - particularly critical in India's noisy road conditions.