Potbelly and Zapp?S Launch Hot Pepper Chips

Published: 2025-07-01 16:50:46 ET UTZ

Published on 07/01/2025 at 16:50

Potbelly Sandwich Works in partnership with Zapp?s, the daringly different brand of chips and pretzels with bold flavors rooted in the sights and sounds of The Big Easy. The new chips bring the flavor of Potbelly?s craveable signature Hot Peppers in a spicy, snackable, portable form, now available exclusively at Potbelly shops nationwide. Known for their kettle-style process, fried one batch at a time, Zapp?s Kettle Potato Chips have been the perfect pairing to Potbelly?s oven-toasted sandwiches for more than 15 years.

The two brands teamed up for the Hot Pepper Flavored Chips, marrying the taste of a Potbelly fan-favorite with Zapp?s distinctive, crunchy, and bold flavors to offer fans a spicy twist on a classic chip experience. The Hot Pepper Chips join a lineup of longtime Zapp?s favorites, including Voodoo, Spicy Cajun Crawtators, Evil Eye, Salt & Vinegar, and other unique flavors.