BURL
Published on 04/16/2026 at 12:04 pm EDT
PHILADELPHIA (April 6, 2026) - Burlington Stores, one of the fastest growing national off-
price retailers, today announced a new strategic partnership with the Philadelphia Phillies for the 2026 regular season. As an official partner for the club, Burlington will incorporate its branding through advertising experiences to connect with fans during Phillies games, both at Citizens Bank Park and watching at home.
"Burlington is thrilled to partner with the Philadelphia Phillies to deepen our connection with baseball fans in the region and beyond," said Chris Miller, group senior vice president, marketing and strategy at Burlington. "Both Burlington and the Phillies are driven by a strong commitment to customers and fans, and we look forward to introducing them to the exceptional steals and deals Burlington offers."
The new partnership puts the spotlight on Burlington's iconic logo, which will be displayed on the pitcher's mound during all 12 home games in May. In addition, when a Phillies player steals a base at Citizens Bank Park, fans will see a new "Steals. Deals. WOW!" creative displayed on PhanaVision, integrating the action on the field with Burlington's best deals.
For fans watching at home, Burlington advertising spots celebrating baseball and families at the ballpark will also be shown throughout the season during local television and radio broadcasts of select home and away Phillies games.
To further connect with fans outside of the ballpark, Burlington will offer ticket giveaways for a chance to win two tickets to Phillies home games in June and July, along with a Burlington gift card.
"We're excited to welcome Burlington, a trusted brand with deep roots to our region, to the Phillies family," said Brian Fling, vice president of corporate partnerships for the Philadelphia Phillies. "For more than half a century, Burlington has delivered value to their customers and our communities, and now, thanks to this partnership, our fans will have more awareness of their exceptional "WOW" deals."
For more information about Burlington, visit https://www.burlington.com/media-room.
Burlington Stores, Inc., headquartered in New Jersey, is a nationally recognized off-price retailer with Fiscal 2025 net sales of $11.5 billion. The Company is a Fortune 500 company and its common stock is traded on the New York Stock Exchange under the ticker symbol "BURL." The Company operated 1,212 stores as of the end of the fourth quarter of Fiscal 2025, in 46 states, Washington D.C. and Puerto Rico, principally under the name Burlington Stores. The Company's stores offer an extensive selection of in-season, high-quality branded merchandise at up to 60% off other retailers' prices, including fashion-focused women's apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys, gifts and coats.
Disclaimer
Burlington Stores Inc. published this content on April 16, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 16, 2026 at 16:03 UTC.