The most in-demand experiences: Nature, cuisine, arts and sightseeing

Published: 2025-06-26 09:07:12 ET ABNB

Published on 06/26/2025 at 09:07

In a consumer survey conducted by Panterra, over 85 percent of respondents said that experiences and activities are an important part of travel1, indicating a strong desire to explore destinations more fully. The completely reimagined Airbnb Experiences-hosted by locals who know their city best-allow guests to uncover the best parts of a city, whether they're exploring a new destination or unearthing hidden gems in their own backyard. We're revealing the experience types travelers are seeking most, and the ways guests can experience them on Airbnb.

The survey reveals that the most sought-after experiences by both domestic and international travelers include:2

The survey also shows that when it comes to experiences, travelers are looking to experience something new and deepen their cultural understanding of where they're visiting. 3 Airbnb Experiences provide a diverse array of offerings, delivering authentic ways for travelers to immerse themselves in the local culture and enhance their journey. Whether it's savoring organic matcha during a traditional tea ceremony or embarking on a breathtaking sunset hike along the volcanic slopes of Mount Etna, there are countless opportunities to experience the world in a truly unforgettable way on Airbnb. Here are some exceptional experiences to add to the itinerary:

Disclaimer

Airbnb Inc. published this content on June 26, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 26, 2025 at 13:06 UTC.