PepsiCo, Inc. and Amazon Web Services Collaborate to Accelerate Digital Transformation

Published: 2025-05-07 09:00:00 ET PEP

Published on 05/07/2025 at 09:00, updated on 05/07/2025 at 11:36

PepsiCo, Inc. announced a strategic, multi-year agreement with Amazon Web Services (AWS), reinforcing its commitment to accelerating enterprise-wide digital transformation. By leveraging AWS's infrastructure and services, PepsiCo is driving faster AI innovation, transforming its supply chain and go-to-market strategies, and creating deeper, more personalized experiences with consumers. The partnership spans PepsiCo's global organization and lines of business.

AWS, including its Professional Services team, is working with PepsiCo on a wide range of initiatives, including: Cloud migration and IT modernization: PepsiCo is migrating applications and workloads to AWS. As PepsiCo continues its cloud-first journey, this will effectively position the company to quickly build, test, iterate, and implement new technologies and capabilities for its customers and employees. Generative AI: AWS has enhanced the flexibility and capability of PepsiCo's internal generative AI platform, PepsiGenX, by integrating it with Amazon Bedrock.

This provides PepsiCo developers and technical teams a choice of multi-modal foundation models and Agentic AI capabilities to build applications and enable strategic Generative AI use cases on AWS. Driving Greater Consumer Connection: PepsiCo is leveraging AWS to further enable real-time insights into advertising performance, audience segmentation, hyper-personalized content, and targeted marketing capabilities across Amazon customers and audiences. Transforming Global Operations: AWS and PepsiCo are scoping the opportunities of end-to-end digital supply chain capabilities, including predictive maintenance for both manufacturing and logistics operations, to realize greater operational efficiencies and resiliency across PepsiCo's global network of manufacturing and distribution facilities.