DESIGNER TIFFANY PRATT ENCOURAGES CANADIANS TO CELEBRATE THE SEASON WITH LIMITED EDITION POP-TARTS® FROSTED MARSHMALLOW HOT COCOA FLAVOUR PASTRIES AND RICE KRISPIES SQUARES® HOLIDAY BARS WITH SPRINKLES

In This Article:

Rice Krispies Squares® Holiday Bars with Sprinkles

Rice Krispies Squares® Holiday Bars with Sprinkles
Rice Krispies Squares® Holiday Bars with Sprinkles

Pop-Tarts® Frosted Marshmallow Hot Cocoa Flavour Pastries

Pop-Tarts® Frosted Marshmallow Hot Cocoa Flavour Pastries
Pop-Tarts® Frosted Marshmallow Hot Cocoa Flavour Pastries

Mississauga, ON, Nov. 19, 2024 (GLOBE NEWSWIRE) -- This holiday season, Pop-Tarts® and Rice Krispies Squares® are teaming up with iconic Canadian designer Tiffany Pratt to transform every holiday light experience into a cozy, family-bonding moment with new limited-edition snacks. From touring iconic light displays to enjoying the glow of your own decorations, Canadians can make every holiday lights outing a "Lights & Bites Night" with treats that add warmth, comfort, and joy to the season.

Holiday lights are a beloved tradition for Canadians, with six in ten decorating the exterior of their home and five in ten driving to see holiday lights, based on a recent Ipsos survey*. The other cornerstone of the holidays for Canadians is festive snacks, with six in ten embracing festive teats as part of their holiday traditions.

Additional survey findings include:

    • For holiday light displays, design is the top priority for 6 in 10 Canadians (59%), followed by colour (50%), cost (30%), and size (20%).

    • Visiting holiday markets is particularly popular among Gen Z (48%) and Millennials (41%).

    • Holiday markets are a seasonal favourite for more than one third of Canadians.

Making holiday lights simple and stylish, Tiffany Pratt shares tips to help Canadians decorate without stress. "Holidays are all about creating traditions that bring comfort and joy,” says Pratt. "Partnering with Pop-Tarts® and Rice Krispies Squares® to inspire holiday decorating has been such a joy. Whether you go all-out or keep it simple, what matters most is sharing it with friends, family, and neighbours. For a perfect ‘Lights & Bites Night’, pair Pop-Tarts® Frosted Marshmallow Hot Cocoa Flavour Pastries or Rice Krispies Squares® Holiday Bars with Sprinkles with hot chocolate, and you’re set!"

This holiday season, Canadians are invited to join a “Lights and Bites Night”, either in-person at the Bloor-Yorkville Holiday Magic Event on Saturday, November 23 or by transforming at-home displays into a warm and memorable event. With limited-edition Pop-Tarts® Pastries and Rice Krispies Squares® Bars available nationwide, these seasonal snacks are the perfect complement to all your holiday activities, from neighborhood lights tours to evenings by the fire.

"We know that holiday magic is important for Canadian families, and festive lights and seasonal snacks are at the heart of these special moments," says Nicole Gawen, Vice President of Marketing & Wellbeing, Kellanova Canada Inc. "Pop-Tarts® Frosted Marshmallow Hot Cocoa Flavour Pastries and Rice Krispies Squares® Holiday Bars with Sprinkles are the ultimate companions for any holiday light adventure, helping families make ‘Lights & Bites’ a cherished holiday tradition.”

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