PRMB
Published on 05/15/2025 at 08:13
Delivering healthy hydration
INTR ODUCTION
v
INTR ODUCTION
O VER VIEW
WATER S TEWARD SHIP
CIR CULAR PA CKA GING
PE OPLE AND C OMMUNITY
GHG REDUCTION
D ATA AND S A SB INDEX
2
Circular packaging
Our approach
Circular design
Recycling and circular systems
Reuse and refill
Making it easy to reuse and refill
Reducing waste in our operations
41
Greenhouse gas
emissions reduction
Our approach
Our operations
Distribution and logistics
Supplier engagement
3
Introduction and
sustainability overview
CEO message
2024 highlights
About our company
Providing healthy hydration across North America
Drinking water in the United States
Our sustainability strategy
Our sustainability goals
Governance and business ethics
12 Stakeholder engagement
I NTR O D U C TI O N
Contents
About this report
Our 2024 Sustainability Report presents Primo Brands Corporation's first sustainability report. It covers our fiscal year 2024, from January 1, 2024, to December 31, 2024, unless otherwise stated. Primo Brands, formed through the merger of Primo Water Corporation and BlueTriton Brands, was established on November 8, 2024. Certain information, notably performance against historical goals and data
13
Water stewardship
People and community
46
Data and SASB Index
in the Data section of this report, relates to the legacy companies, Primo Water Corporation and BlueTriton Brands, and is referenced accordingly throughout the report.
14
Our approach
30
Our approach
47
Data
16
Water stewardship
31
Associate experience
57
SASB Index
19
Water replenishment
34
Health and safety
59
Assurance statement
21
Water efficiency in our operations
36
Providing access to healthy hydration
60
Forward-looking statements
37
Procurement and human rights
38
Communities
39
Making a difference
40
Spotlight on education
This report covers our operations in the United States and Canada, and is aligned with the Sustainable Accounting Standards Board (SASB) non-alcoholic beverage industry standards. Other than Scope 1 and 2 greenhouse gas emissions data (see Assurance), data provided in this report have not been subject to third-party assurance. We will be considering further third-party assurance in future years to continue to strengthen our reporting processes, controls, and systems. The information presented in this report has been subject to internal review processes.
Primo Brands Sustainability Report 2024
INTR ODUCTION
O VER VIEW
WATER S TEWARD SHIP
CIR CULAR PA CKA GING
PE OPLE AND C OMMUNITY
GHG REDUCTION
D ATA AND S A SB INDEX
3
INTR ODUCTION
C E O M E S S AG E
I am proud to share the inaugural Primo Brands Sustainability Report, reflecting the go-forward priorities for the newly combined organization
Circular packaging: We operate a reusable and circular packaging network through our Direct Delivery, Exchange, and Refill offerings. Our 3- and 5-gallon reusable bottles that
Direct Delivery customers
O U R MI S SI O N
and progress in 2024 towards our goals. In
are offered by these services are designed to be reused up to
25 times before being recycled. In addition, we offer many of
Hydrating a Healthy America™
November 2024, Primo Water Corporation and BlueTriton Brands, Inc. successfully merged, creating a leading branded beverage company focused on healthy hydration.
We began as two powerhouse organizations, independent entities with complementary strengths, and now operate as a scaled business with an extraordinary footprint. At the core of each legacy organization was an unyielding focus on the
communities served, prioritizing service, sustainability, and local engagement - this remains unchanged for Primo Brands.
Primo Brands operates with a clear mission: to Hydrate a Healthy America™. We meet consumers whenever, wherever, and however they hydrate with a portfolio of iconic brands,
a variety of formats and offerings across price points, and a vertically integrated, coast-to-coast manufacturing and distribution network. We are a growth company, focused on delivering value for all our stakeholders - our associates,
communities, customers, consumers, suppliers, and stockholders.
We strive to be a leading beverage company from source to sip, with a focus on continuous improvement in our four sustainability focus areas:
Water stewardship: We actively manage over 90 springs and help conserve over 28,000 acres of land, proactively taking measures to promote long-term water supply and water quality in the areas where we operate. In 2024, we are proud to be the first beverage company to have achieved the enterprise-wide WAVE: ASSESS verification from the Water Council, as well as having five factories achieve certification
to SCS Global's Water Stewardship and Resiliency Standard. We have a continuing focus on improving water use efficiency in our factories.
our brands in aluminum and glass formats to help reduce the use of virgin plastic. We are also focused on increasing the use of recycled or renewable materials in our packaging.
Greenhouse gas emissions reduction: As we work to integrate the infrastructures of the two legacy companies, we will develop our strategy based around the opportunities we identify. We will set emissions reductions goals in Scopes 1, 2 and 3 by year-end 2025. Building on the emissions reductions we have made to date in our own operations, our focus going forward is on further energy efficiency. Thirty-seven percent
of our total fleet runs on propane, which produces fewer greenhouse gas emissions than diesel fuel, helping power our trucks and meet the hydration needs of our customers and consumers.
People and community: We aim to be an employer of choice throughout our associate lifecycle, helping our people to realize their potential, with the guidance of their managers and our learning and development programs. Safety is not just a priority but a foundational value that is everyone's responsibility. We also aim to be a force for good in the communities we serve. We support local environmental stewardship and the education of the next generation of water stewards and are proud to provide help in times of need like natural disasters.
It is an honor to lead the Primo Brands team of world-class associates, who power our success as a differentiated leader in healthy hydration. Thank you for your hard work and dedication. I am excited to see how the strength of our newly combined organization can drive sustainable growth.
Robbert Rietbroek,
Chief Executive Officer
gallons sold through our reuse and refill service, making us the biggest reuse and refill beverage platform in the U.S.
spring water sources and help conserve 28,000+ acres of land in North America
individual plastic bottles avoided for every 5-gallon bottle used
Primo Brands Sustainability Report 2024
v
INTR ODUCTION
O VER VIEW
WATER S TEWARD SHIP
CIR CULAR PA CKA GING
PE OPLE AND C OMMUNITY
GHG REDUCTION
D ATA AND S A SB INDEX
4
INTR ODUCTION
B Y T HE N U MBE R S
1st
beverage company
to achieve The Water Council WAVE:ASSESS verification
See page 17
See page 17
W A T E R
P E OP L E A N D C OMM U N I T Y
$3.85MM
cash contributions and product donations
$
1MM+
cases of water
donated to communities in need
P E OP L E A N D C OMM U N I T Y
2024 highlights
3MM+
Direct Delivery customers using reusable bottles
C IR C U L A R P A C K A G ING
93%
associate
engagement
in Pulse survey
P E OP L E A N D C OMM U N I T Y
180MM
pounds of virgin plastic bottles avoided by reuse or refill solutions
C IR C U L A R P A C K A G ING
1st
company to achieve certification to SCS Global's Water Stewardship and Resiliency (WSR) Standard
See page 17
W A T E R
1,654
propane-powered
trucks across our combined fleet
G H G EMI S S I ON S R ED U C T I ON
35%
rPET average across our single-serve bottles
C IR C U L A R P A C K A G ING
Primo Brands Sustainability Report 20244
INTR ODUCTION
O VER VIEW
WATER S TEWARD SHIP
CIR CULAR PA CKA GING
PE OPLE AND C OMMUNITY
GHG REDUCTION
D ATA AND S A SB INDEX
5
O VER VIEW
O V E R V I E W
About our company 23,000+
self-service refill stations
where consumers can refill
Primo Brands is a leading North American branded beverage company focused on healthy hydration, delivering responsibly sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed
in every U.S. state and Canada.
1Brands that generate more than $1 billion total annual net sales across all channels including retail, Direct Delivery, and others
2As of April 30, 2025
We aim to be a force for good in our communities by providing healthy hydration, local environmental stewardship, and innovative beverage and circular packaging solutions to help drive growth and create value for all stakeholders.
Primo Brands has an extensive portfolio of highly recognizable, responsibly sourced, and conveniently packaged branded beverages distributed across more than 200,000 retail outlets, including established "billion-dollar brands"1Poland Spring®and Pure Life®, premium brands like Saratoga®and Mountain Valley®, regional leaders
such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water®and Sparkletts®, and flavored and enhanced brands like AC+ION®and Splash Refresher™. These brands are sold directly across retail channels, including mass, food, convenience, natural, drug, wholesale, distributors, and home improvement, as well as food service accounts
in North America.
Primo Brands also has extensive direct-to-consumer offerings with our industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across our Direct Delivery, Exchange and Refill offerings. Through Direct Delivery, Primo Brands delivers responsibly sourced hydration solutions direct to home and business customers. Through our Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-
use bottle of water that can be exchanged after use for a
discount on the next purchase. Through our Refill business, consumers have the option to refill empty multi-use bottles at over 23,000 self-service refill stations. Primo Brands also offers water filtration units for home and business consumers across North America.
Primo Brands is publicly traded on the New York Stock Exchange. The company employs more than 11,000 associates with dual headquarters in Tampa, Florida, and Stamford, Connecticut, and has more than 65 production factories and more than 240 branches for efficient delivery to customers and consumers across North America.2
empty multi-use bottles.
Primo Brands Sustainability Report 2024
Disclaimer
Primo Brands Corporation published this content on May 15, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 15, 2025 at 12:12 UTC.