Flutter Entertainment : Company Report (flutter entertainment sustainability report 2024)

Published: 2025-04-24 04:08:18 ET FLUT

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F O R G O O D

Flutter Entertainment plc - Sustainability Report 2024

SUSTAINABILITY AT FLUTTER

POSITIVE IMPACT PLANPLAY WELL

Flutter Entertainment plc

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Sustainability Report 2024

CEO STATEMENT

Flutter is committed to

sustainable growth and leading our sector. I'm proud to share the progress we've made on our Positive Impact Plan in 2024."

Peter Jackson, Chief Executive Officer

Changing the game for sustainability in our sector

Welcome to our second sustainability report. I'm delighted to be able to showcase the fantastic work, passion, and commitment of colleagues globally and to share the progress this has delivered across our Positive Impact Plan.

2024 was a big year for Flutter, with our primary listing on the New York Stock Exchange and our continued business growth. While it was a busy year, that didn't distract us from our sustainability commitments, and I'm really pleased with the progress we've made across all four pillars of our Positive Impact Plan.

Our customers are at the heart of this plan

We've made progress in important ways this year: 44.5% of our customers are using our Play Well tools, and we're on track to meet our interim target of 50% of customers using them by 2026. To support this, we continue to invest in innovation, launching new tools like My Spend and evolving new technologies like Real Time Intervention.

Attracting and developing talented teams to effectively support our international customer base is also critical to our continued sustainable growth. We are maintaining our focus on creating an environment where all colleagues have a voice, and where there is equal opportunity for progression and development.

Our continued investment in a wide variety of programs designed to support inclusion, skill development, and career progression across our Group is testament to our commitment to our people.

We also remain committed to our wider responsibilities to support and contribute to our communities and environment.

In 2024 we invested $16.4m in community partnerships and charities, supporting a wide range of causes globally.

Since launching our Positive Impact Plan in 2022 we have helped over 2.55 million lives through our Do More program. I am also pleased to confirm all our offices are now covered by renewable energy and we are making great progress in our supplier engagement program, a key enabler of our net zero commitment.

As a Group, we share knowledge and insight across our brands around the world; and we call it the Flutter Edge. Similarly, across the four pillars of our Positive Impact Plan, we share learnings and insights that enable brands to continuously develop their local strategies. We share more on how this works in sustainability, in this report.

There's more to come…

In 2025, we simplified our operational structure, moving from four to two divisions

SUSTAINABILITY AT FLUTTER

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FOOTPRINT

Flutter is the global online sports betting and

GLOBAL

iGaming leader*. We operate 13 world-class brands,

employ 27,000 talented people, serving 35 million

customers worldwide.

IN 2024 WE OPERATED FROM FOUR REGIONAL DIVISIONS AS REPRESENTED IN THIS REPORT

UKI

AUSTRALIA

INTERNATIONAL

FanDuel is Flutter's largest

In the UK and Ireland (UKI),

In Australia, we offer a wide

Through our International

brand and the US market's

we offer sports betting and

range of online betting

division, we operate in

leading online sportsbook and

gaming products, with

products and experiences

countries around the world,

iGaming operator, offering

the majority of our brands

across local and global horse

with a suite of brands offering

a diverse set of products,

operating exclusively online,

racing, sports, entertainment,

poker, casino, sports betting,

including sports betting,

supported by a strong retail

and major events through

rummy, and daily fantasy

iGaming, daily fantasy

footprint through 563 Paddy

our market-leading

sports, mainly online.

sports, racing wagering,

Power shops.

Sportsbet brand.

and TV broadcasting.

OUR

UKI

3.6

3.8

5.8

4.2

Average

Group net

monthly

revenue ($bn)

players

1.2

(millions)

3.3

AUSTRALIA

1.4

INTERNATIONAL

4.8

INTERNATIONAL

AUSTRALIA

* based on annual revenue.

Flutter Entertainment plc

Sustainability Report 2024

SUSTAINABILITY AT FLUTTER

POSITIVE IMPACT PLAN

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O U R P O S I T I V E I M PAC T P L A N

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Sustainability Report 2024

Our Positive Impact Plan is our sustainability strategy. It's our framework for our collective efforts to change the game for good.

And it's organized around the four sustainability topics that matter most to our business.

See more on page 7

P L AY W E L L

F O R C U S TO M E R S

See more on page 14

W O R K B E T T E R

F O R C O L L E AG U E S

This sustainability report is structured around these four strategic pillars, with region-specific information provided within each pillar. In this report as well as our positive impact areas, we also focus on a number of corporate integrity and compliance areas which are the essential foundations of business.

Our customers are at the heart of everything we do. Play Well focuses on their wellbeing.

We offer products and tools which are designed to empower our customers to have fun in

a responsible, sustainable way.

75%Goal 2030

of active online customers (worldwide) using one or more of our Play Well tools by the end of 2030

We work better by attracting a wide range of people and enabling them to be at their best. We are building an inclusive culture where every voice matters to support our growth.

Ambition

Teams

that reflect the communities where we live and work

See more on page 43

See more on page 21

D O M O R E

F O R C O M M U N I T I E S

See more on page 31

G O Z E R O F O R

T H E E N V I R O N M E N T

Do More is our commitment to give back to the communities where we live, work, and play.

This is made possible by the scale of our business and the collective energy of our colleagues.

10mGoal 2 30

lives improved by 2030

Go Zero is our plan to act on climate. By reducing our overall environmental impact as we grow, we can play our part for the health of our planet.

Goal 2035

Net Zero

by 2035

Flutter Entertainment plc

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Sustainability Report 2024

O U R M AT E R I A L I T Y P R O C E S S *

Our Positive Impact Plan is designed to address the sustainability issues that matter most to our

MAPPING OUR MOST MATERIAL ISSUES

business. Our four key pillars focus on our customers, colleagues, communities, and the environment. Our work is underpinned by our Essential Foundations: ethics and compliance, anti-corruption, anti-money laundering, data protection, and regulatory affairs. In this way, we are committed to lead our sector in sustainability.

In 2021, we identified a set of material topics in the context of Flutter's business activities. Based on stakeholder

views and engagement, these topics recognized sustainability frameworks such as the Global Reporting Initiative ("GRI") and considered industry trends, upcoming regulatory requirements, and Environmental, Social and Governance ("ESG") rating agencies. In 2023, we added environment as a fourth material pillar in our Positive Impact Plan and are pleased to report our progress on page 34 of this report. Our material impacts remained the same this year.

Materiality analysis of top 15 issues

We used our materiality analysis

HIGH

to determine the four strategic

VERY

pillars of our Positive Impact Plan

sustainability strategy.

Strategic pillars

Customers (Play Well)

Colleagues (Work Better)

stakeholders

HIGH

Environment (Go Zero)

Communities (Do More)

Essential Foundations

Importance

MEDIUM

Safer gambling

Business ethics integrity

Jobs and skills

Inclusion and wellbeing

Data protection and cybersecurity

Climate change

Community investment

Tax

Energy use and carbon emissions

Responsible marketing and advertising

Anti-money laundering

Water extraction and use

Responsible sourcing

Waste

Ethical technology

We continue to monitor emerging regulatory developments in order to prepare for compliance with the Corporate Sustainability Reporting Directive ("CSRD"). We are working to finalize our Double Materiality assessment, and aim to publish in line with the latest confirmed regulation.

MEDIUM

HIGH

VERY HIGH

Impact on the business

Combined score (internal survey results, quantitative analysis and mapping to standards (GRI, SASB, IBC, Arabesque)).

Flutter Entertainment plc

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Sustainability Report 2024

P L AY

W E L L

W O R K B E T T E R

Goal 2030

75%

of active online customers (worldwide) using one or more of our Play Well tools by the end of 2030

2024 progress

44.5%

+4.8ppt

Tool usage globally in 2024

Tool usage since 2023

$139m

+37.83%

Investment in 2024

Investment since 2023

Ambition

Teams

that reflect the communities where we live and work

2024 priorities

Every voice matters

Creating a workplace where every voice matters through colleague listening and learning

Growth at every level

Expanding our spaces for connection, and building opportunities for development and growth at every level

2024 PROGRESS

See more on page 7

D O M O R E

Goal 2030

2024 progress

2.55m

the end of 2030

1.02m

10m

lives improved by

Lives improved in 2024

Lives improved since 2022

Donated in 2024

$16.4m

See more on page 21

See more on page 14

G O Z E R O

Goal 2035

2024 Year on Year progress

target

Net

-5%

Net zero

Zero

Total GHG emissions

Approved by Science Based

(market-based)

by 2035

Target initiative ("SBTi")

See more on page 31

For all Positive Impact Plan metric definitions and methodologies, refer to Page 47.

Flutter Entertainment plc

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Sustainability Report 2024

IN THIS SECTION

H E L P I N G

C U S T O M E R S

P L AY W E L L

Our customers are at the heart of everything we do. We want them to have an entertaining and positive experience with us. We believe creating and promoting player tools, education, and active engagement, helps everyone Play Well.

Our approach

Progress overview

Regional progress

Looking ahead

Target

This year at a glance

75%

44.5%

We achieved a 4.8 percentage point

increase (or 12%) globally in the proportion

of active online players engaging with at

of active online

least one Play Well tool, ending the year

customers to be

at 44.5%

using one or more

Play Well tools by the end of 2030

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Sustainability Report 2024

Why it matters

At a minimum, Flutter ensures compliance with all regulatory regimes in which we

THE FOUR PLAY WELL PRINCIPLES

As the largest global operator we have a responsibility and opportunity to raise standards and transform our sector, helping all our customers to play well.

Our goal is to have 75% of active online customers using one or more Play Well tools by the end of 2030. We also have an interim target of 50% of active online customers using Play Well tools by 2026, which we are working hard to deliver.

Our approach

Our Play Well tools are part of our commitment to player wellbeing.

operate. We frequently work with local regulators to share our own learnings and contribute to industry consultations, working with industry associations and third-party experts to support progress. Popular tools include deposit limits, activity statements, time out facilities, tailored pop- up messaging, budgeting support, and marketing prompts.

No matter where we operate, everyone at Flutter wants all of our customers to Play Well. That means we continually explore opportunities to innovate for customers, to ensure play remains fun, safe, and

Lead Progress

We're committed to investing in research, innovation, and collaboration. We listen to our customers, colleagues, industry experts, and critics to develop new ideas. We want to define what a positive play experience looks like and lead the way in providing it.

Promote Positive Play

We promote sustainable entertainment.

We develop platforms and products designed to support a safe and trusted customer experience. We educate, empower, and assist players to play positively, delivering a world- class experience, wherever they play.

Because every customer is unique, we offer a range of tools tailored to products, cultural norms, and individual behaviors and motivations. Our tool offering is extensive and varied, to suit local needs across

the globe.

Gambling and iGaming markets, societal norms, and regulatory regimes vary considerably across our business, which means a one-size-fits-all approach to tools and education does not work. To better understand our customers and optimize our tools to suit them, we have undertaken multiple behavioral research initiatives and invested in communications insight to make sure we communicate important messages about responsible gaming locally. We use technology to gain insight into how players interact with our Play Well offering, and we share learnings globally.

sustainable. You can read more about how we do this within our markets in the following pages.

Play Well principles

Our Play Well principles guide our approach to responsible gaming across all our markets. Within this framework, our brands develop bespoke Play Well strategies designed to support local players, taking account of regulatory requirements, cultural norms, and local customer insight.

Effective Interaction

We want to have better conversations with our customers. We combine technology and data with a personalized approach to effectively interact where we identify signs of potential harm. We aim to help customers pause, reflect, and make positive choices.

Support and Protect

We want to support our customers in every possible way we can. We recognize that some need targeted support or intervention to stop falling into negative play habits. We aim to support customers through robust internal processes, partnerships, and by funding new initiatives.

Flutter Entertainment plc

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Sustainability Report 2024

P R O G R E S S OV E R V I E W

PLAY WELL: GOAL 2030

75%

of active online customers (worldwide) using one or more of our Play Well tools by end of 2030

Play Well progress

44.5%

+4.8ppt

Tool usage globally in 2024

increase since 2023

$139m

investment in 2024

Customers using a Play Well tool

44.5%

37.7%

39.7%

2022 2023 2024

We have continued to make good progress against our goal this year. Play Well tool usage increased

4.8 percentage points (or 12%) while investment increased by $38 million to $139 million.

Leveraging the Flutter Edge, we shared learnings from Sportsbet's innovative Real Time Intervention ("RTI") algorithm across our business. FanDuel's My Spend tool gained traction in the US, helping customers to track spending patterns and manage personal budgets.

Giving power to the players with our Play Well tools

We also invested in customer engagement, conducting bespoke communications and language studies in multiple countries to better understand customer perceptions. These insights enable us to tailor Play Well messaging, ensuring it resonates in local markets. We were a founding member of the Responsible Online Gaming Association ("ROGA") in the US, while continuing to contribute to multiple trade associations globally which actively promote safer gambling. We are proud that all our brands made progress in tool adoption this year.

We believe that Play Well starts with us. Strengthening our responsible gaming culture internally lays the foundation for our work with customers and has remained a core focus this year.

We refreshed our mandatory internal e-learning module to increase our understanding of gambling-related harm and safer gambling. We held Play Well events in every region and ran our first global internal engagement campaign specifically around tool use. Power to the Players told the story of our tools from the perspective of different types of customers, helping colleagues understand why we need different tools to suit different playing styles and cultures.

We also invested in data integrity during 2024. This has given us a deeper understanding of our path toward our goals, and we will continue to invest in this area throughout 2025.

"We're leading the way on responsible gaming with new tools, technologies, and partnerships to champion sustainable play. We fund research, we share knowledge across our brands, and we innovate - finding more ways to engage more people to play well."

Jane Palles, Group Head of

Safer Gambling Strategy

Disclaimer

Flutter Entertainment plc published this content on April 24, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 24, 2025 at 08:07 UTC.