Southwest Airlines Co. Appoints Sabrina Callahan as Its First Chief Digital and Marketing Officer

Published: 2026-04-14 13:20:27 ET LUV

Published on 04/14/2026 at 01:20 pm EDT

Southwest Airlines Co. announced that Sabrina Callahan recently joined the airline as its first Chief Digital and Marketing Officer, bringing extensive experience driving growth and transformation across digital and eCommerce, brand, social, and marketing. Sabrina and Nandika are joining a Southwest Airlines® leadership team that is focused on evolving the Customer Experience and investing in the digital journey while further strengthening the Southwest® brand that people know and love.

In her role, Sabrina will help shape the strategic path for the Company's marketing and digital strategy, enhancing the relationship between Southwest's Customers and its brand in an authentic, distinctly Southwest way.She will focus on growing the airline's Customer base and shaping how the brand shows up as the Company expands into new markets and offers Customers more options. By unifying the marketing funnel with digital platforms under one Leader, Southwest will bring reliability and ease to each interaction with the brand whether booking a flight, checking in, or on the journey itself. Sabrina brings experience driving growth and transformation across eCommerce, brand, and marketing for some of the world's most recognized companies, including Hilton, Walmart, and AT&T. She has led digital modernization initiatives and eCommerce expansion, omnichannel customer experience transformations, and modernized brands to drive long-term Company growth.