Mntn and Zoominfo Announce Partnership to Revolutionize B2b Advertising on Television

Published: 2025-07-01 13:35:57 ET MNTN

Published on 07/01/2025 at 13:35

MNTN announced a new partnership with ZoomInfo. The two industry leaders have collaborated to help B2B marketers reach the right business decision-makers through streaming TV ads - turning television into a new channel for driving leads and pipeline with fully measurable, auto-optimized outcomes. MNTN has democratized TV Advertising for direct-to-consumer eCommerce brands, and now, together with ZoomInfo, is doing the same for B2B brands.

This partnership brings streaming TV within reach to millions of B2B companies in the U.S. - unlocking a $39 billion advertising market, according to eMarketer, with the speed and scale to meet rising demand. MNTN advertisers can now tap into ZoomInfo's 100M+ decision-makers in the GTM Intelligence Platform, equipping companies with a combination of clean, actionable data, real-time AI-powered insights, and automation to drive growth. By targeting streaming ads to specific companies, job titles, industries, and even people actively research their product or category, B2B brands can effectively get in front of high-value prospects, on the biggest screen in the home.

With ZoomInfo and MNTN, B2B marketers can now run smarter, cross-channel campaigns that include premium Connected TV. It is omnichannel strategy meets prime-time impact, putting marketers' messages in front of the people who matter most.