Assurant, Inc. Enters Strategic Partnership with Plug® to Fuel Growth in Certified Devices and Expand Capabilities in the Secondary Market

Published: 2025-07-08 11:37:46 ET AIZ

Published on 07/08/2025 at 11:37

Assurant, Inc. announced a strategic partnership with St. Louis-based Plug®?, a fast-growing direct-to-consumer (D2C) commerce platform delivering certified pre-owned (CPO) smartphones, tablets, computers, and accessories to consumers nationwide. As a global leader in device circularity and CPO solutions, Assurant's investment in Plug is designed to accelerate the company's growth and expand access to trusted, affordable, high-quality devices at scale.

With its strong D2C platform, bold marketing approach, and fast-growing customer base, Plug is uniquely positioned to lead the next wave of consumer adoption in the secondary device market. Plug currently sources devices through a network of suppliers, carriers, and enterprise clients, using proprietary systems to inspect, grade, and fulfill orders efficiently from its U.S.-based facility. The partnership with Assurant adds a new layer of scale and expertise, connecting Plug to Assurant's global network of refurbished device inventory, advanced testing protocols, and logistics infrastructure.

Customer Benefits Include: Expanded Inventory and Lower Prices: With access to a broader supply of high-quality pre-owned devices, Plug will offer more choice at even more competitive prices. Enhanced Quality Assurance: Plug's inspection process, covering more than 90 criteria, will be further strengthen by Assurant's global refurbishment and protection standards. Improved Customer Experience: The partnership supports Plug's existing policies, including a 12-month limited warranty, 30-day satisfaction guarantee, and fast, free U.S. shipping.

Reduced Environmental Impact: By extending the life of more devices, Plug and Assurant are helping reduce electronic waste and advance the circular economy.