SiriusXM Introduces SiriusXM Play, A New Low-Cost, Ad-Supported Subscription Plan

Published: 2025-07-15 15:05:32 ET SIRI

Published on 07/15/2025 at 15:05

SiriusXM announced the launch of SiriusXM Play, the company's first low-cost, ad-supported subscription package.coming new listeners to experience the company's audio service at a low monthly price of less than $7, SiriusXM Play offers access to over 130 channels with limited ads in-car and even more to discover streaming in the app, delivering a compelling subset of its signature premium, curated music, talk, and sports programming at an exceptional value. Currently available on a limited basis, SiriusXM Play will continue to scale in the coming months, with package pricing and further details to be announced later in 2025. This further solidifies SiriusXM Media, the company's advertising group, as a leader in ad-supported audio.

In the coming months and year, the company is expected to launch additional advanced capabilities such as enhanced targeting, dynamic ad insertion, creative channel takeover packages, and measurement tools across SiriusXM's ad inventory in 360L-enabled vehicles. This will give marketers a powerful platform to connect their brand with engaged audiences in the car and in other places only audio can reach.