Teads Holding Co. And LG Ad Solutions Renew And Expand Global Partnership In APAC And Europe

Published: 2026-04-23 14:36:17 ET TEAD

Published on 04/23/2026 at 02:36 pm EDT

Teads Holding Co. and LG Ad Solutions renewed their exclusive partnership in APAC and Europe, including expansion into several new markets. This collaboration enables advertisers to reach highly engaged, premium audiences on LG Smart TVs across global markets, now expanding into new territories to further leverage both companies?

global strengths. Available exclusively through Teads, advertisers in the following markets will have access to LG Ad Solutions? high-impact native CTV formats, such as the prominent HomeScreen, to reach a relevant audience with high visibility and strong attention metrics: EU: France, Belgium, Germany, Austria, Switzerland, CEE (Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia), Italy (new), Greece (new), Cyprus (new); APAC: India, Japan, Taiwan, Hong Kong, Indonesia, Malaysia, Singapore, Philippines, Thailand.

The partnership also allows advertisers to access inventory on Teads Ad Manager self-serve, providing a unified point of entry to premium CTV inventory around the world. Furthermore, Teads? holistic omnichannel platform, innovative creative solutions, and comprehensive measurement tools ensure optimal results for brands.

Through partnerships with trusted measurement leaders, they now provide tailored insights with increased scale in these new territories. By combining LG's advanced CTV technology with Teads' omnichannel solutions, brands can drive influential connections on the largest screen in the home. Recent research conducted with neuroscience specialists MediaMento Institute found that CTV HomeScreen placements generate significantly higher attention and engagement than traditional skippable formats.

In controlled lab testing with 100 Smart TV viewers, Teads? HomeScreen video ads achieved a 48 percent attention rate, outperforming skippable pre-roll by 16 percent, while 3D creative formats captured attention 29 percent faster and sustained it for longer periods, highlighting the impact of high-quality creative in premium CTV environments.