IPG
Communications services companies rose as traders bet consolidation in the sector would continue.
Robert F. Kennedy Jr.'s stated desire to ban drug commercials from TV seems unlikely to become reality, according to advertising experts, but even pressure from Washington that falls short of an outright ban could lead to changes in the multibillion-dollar advertising sector.
The advertising industry is already in flux, due to shifting media habits and corporate marketing strategies.
Among other fallout, Omnicom Group and Interpublic Group inked a $13 billion merger deal late last year.
Write to Rob Curran at [email protected]
(END) Dow Jones Newswires
01-03-25 1721ET