Walmart taps Alfalite for LED wall technology

Published: 2025-04-02 08:26:11 ET WMT

Walmart's Walmart TV Studio now features a high-performance curved LED wall from Alfalite.

The studio is located in the home office campus in Bentonville, Arkansas. The LED wall

The installation consists of a 10x4-meter Alfalite ModularPix Pro 1.5 ORIM 1/16 VP XR LED screen, equipped with Brompton processing and serves as the dynamic centerpiece of the studio's virtual production environment, according to a press release.

The 160-panel Alfalite LED wall is designed for seamless integration into extended reality and virtual production workflows, allowing Walmart TV, the retailer's internal broadcast networkt o create immersive video content with unparalleled flexibility.

The curved screen delivers a resolution of 6400x2560 pixels. The ORIM technology enhances durability, improves viewing angles to nearly 170-degrees and provides exceptional color reproduction and brightness.

The ORIM technology also helps protect the video wall from impact and fire damage, according to Dave Magnia, chief engineer AV/broadcast engineering at Walmart Inc.

"ORIM also does something rather unique as it increases the viewing angle to nearly 170-degrees. The color reproduction and brightness are outstanding. When people walk into the studio, they are amazed at the image quality. The downtime saved while changing out physical sets versus a virtual one is a game changer in our new TV studio. A few clicks, and a new virtual set is ready to go for the next video project," Magnia said in the release.

The installation was made possible through Alfalite's partnership with FOR-A America, which facilitated the project's integration and delivery