WSM
Investor Presentation
2024
PRESENTATION
OVERVIEW
2024 INVESTOR
| GREENROW
GRAHAM
POTTERY BARN TEEN | WEST ELM
HOME | REJUVENATION | MARK &
BARN | POTTERY BARN KIDS |
SONOMA | WILLIAMS SONOMA
POTTERY
WILLIAMS
Vision
As the world's largest digital-frst, design-led, and sustainable home retailer, our vision is to furnish our customers everywhere.
Mission
Enhance the quality of life at home and beyond.
3
PRESENTATION
OVERVIEW
INVESTOR
WSM Highlights
2024
O U R R E V E N U E S
K E Y F I N A N C I A L M E A S U R E S
| GREENROW
GRAHAM
POTTERY BARN TEEN | WEST ELM
HOME | REJUVENATION | MARK &
BARNKIDS |
SONOMA
$7.8B
2023 REVENUE
REVENUE BY BRAND
Pottery Barn
$3.206B
West Elm
1.855B
66%
34%
Williams Sonoma
1.260B
Pottery Barn Kids & Teen
1.060B
ECOMMERCE
RETAIL
Other*
0.370B
45.0%
NON-GAAP ROIC
16.4%
NON-GAAP
OPERATING MARGIN
64%
EPS GROWTH
since 2020
$3.8B
RETURNED TO
SHAREHOLDERS
through dividends and share
buybacks in the last 6 years
BARN | POTTERY
SONOMA | WILLIAMS
POTTERY
WILLIAMS
Total
$7.751B
*Primarily consists of revenues from
Rejuvenation, global franchise operations,
Mark & Graham, and GreenRow.
AVERAGE ANNUAL TOTAL RETURN TO SHAREHOLDERS
68.9%
20.0%
34.3%
1 YEAR
3 YEAR
5 YEAR
4
PRESENTATION
OVERVIEW
2024 INVESTOR
Expansive
Market Opportunity
We operate in a highly fragmented market
where no one owns more than 5%.*
Shift to
Ecommerce
Home furnishings industry trails other industries
in ecommerce penetration.*
| GREENROW
GRAHAM
ELM
MARK&
$80B
US B2B
$450B
$7.8B
$300B
HOUSEWARES &
30%
HOME FURNISHINGS
POTTERY BARN TEEN | WEST
HOME | REJUVENATION |
BARN | POTTERY BARN KIDS |
SONOMA | WILLIAMS SONOMA
POTTERY
WILLIAMS
GLOBAL HOME
US HOME
CATEGORY
$830B
CATEGORY
TOTAL MARKET
Signifcant
Capturing 3%
OPPORTUNITY
opportunity
of the market
to grow share
share would
in the US in
drive an
this highly
incremental
fragmented
$16B+ in
industry.
revenues
(or triple our
business today).
*Source: Euromonitor, ThinkLab, & company estimates
APPAREL 33%
CONSUMER81%
ELECTRONICS
OFFICE SUPPLIES
86%
*Source: Digital Commerce 360, Top 1000 Report (2023)
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PRESENTATION
OVERVIEW
2024 INVESTOR
| GREENROW
GRAHAM
POTTERY BARN TEEN | WEST ELM
HOME | REJUVENATION | MARK &
BARN | POTTERY BARN KIDS |
SONOMA | WILLIAMS SONOMA
POTTERY
WILLIAMS
Leading Specialty Home Furnishings
We are the largest omni channel player in the specialty home furnishings category. We generate more revenues
than the rest of our competitors. Our size and scale is a competitive advantage in a fragmented industry.
$7.8B
$3.1B
$2.4B
$1.3B
$0.7B
$0.4B
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PRESENTATION
OVERVIEW
2024 INVESTOR
| GREENROW
GRAHAM
POTTERY BARN TEEN | WEST ELM
HOME | REJUVENATION | MARK &
BARN | POTTERY BARN KIDS |
SONOMA | WILLIAMS SONOMA
POTTERY
WILLIAMS
Our Competitive
Advantage
KEY DIFFERENTIATORS
In-house design • Digital First, Not Digital Only • Our Values
GROWTH INITIATIVES
Large Brand Growth • Emerging Brands • B2B • Global
PROFITABILITY
Our unique model, coupled with our key differentiators and growth initiatives, give us an ability to continue to proftably take market share.
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PRESENTATION
OVERVIEW
2024 INVESTOR
| GREENROW
GRAHAM
ELM
MARK&
Why We're Confdent
L A R G E &
+
M A C R O
+
A F O C U S
+
O U R K E Y
+
O U R G R O W T H
=
A B I L I T Y TO
F R A G M E N T E D
S H I F T S
O N H O M E
D I F F E R E N T I ATO R S
D R I V E R S
TA K E S H A R E
I N D U S T R Y
& G R O W
POTTERY BARN TEEN | WEST
HOME | REJUVENATION |
BARN | POTTERY BARN KIDS |
SONOMA | WILLIAMS SONOMA
POTTERY
WILLIAMS
Approximately 70% of
Lower interest rates
Customer share of
home goods sales still
could spur housing
wallet could shift back
come from brick and
market and increase
to the home.
mortar and 50% from
furniture sales.
small regional players.
We stand out in the market for our in-house design, our digital-frst (not digital-only) strategy, and our values.
We have substantial opportunities in the B2B space, emerging brands (Rejuvenation, Mark & Graham, and GreenRow), global, and our large brands.
We're well-positioned to increase market share and spend per customer.
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INVESTOR PRESENTATION
KEY DIFFERENTIATORS
2024
| GREENROW
GRAHAM
POTTERY BARN TEEN | WEST ELM
HOME | REJUVENATION | MARK &
BARN | POTTERY BARN KIDS |
SONOMA | WILLIAMS SONOMA
POTTERY
WILLIAMS
K E Y D I F F E R E N T I ATO R S
1
2
3
IN-HOUSE
DIGITAL OUR VALUES
DESIGN FIRST,
NOT DIGITAL
ONLY
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INVESTOR PRESENTATION
KEY DIFFERENTIATORS
2024
| GREENROW
GRAHAM
POTTERY BARN TEEN | WEST ELM
HOME | REJUVENATION | MARK &
BARN | POTTERY BARN KIDS |
SONOMA | WILLIAMS SONOMA
POTTERY
WILLIAMS
In-House Design
150
IN-HOUSE DESIGNERS & ARTISTS
innovating and creating differentiated and
market-leading product assortments.
We design, create, and distribute our own products. We work closely with our trusted vendors to bring high-quality, sustainable products to market. Given our strong value equation and proprietary products that cannot be found elsewhere, we have pricing power that others do not.
>90%
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PROPRIETARY PRODUCT
SOURCING OFFICES
designed and made exclusively
overseeing manufacturing
available by our brands.
across 50 countries to ensure
transparency, quality and safety.
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Disclaimer
Williams-Sonoma Inc. published this content on November 20, 2024, and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on November 20, 2024 at 13:23:00.719.