NIQ Brandbank and Prodx Form Strategic Collaboration to Advance Retail Personalization

Published: 2026-04-20 10:05:32 ET NIQ

Published on 04/20/2026 at 10:05 am EDT

NielsenIQ, announced a strategic collaboration between NIQ Brandbank and Prodx to deliver a unified, end-to-end data foundation that transforms how U.S. retailers power digital shopping experiences. The collaboration brings together NIQ Brandbank?s standardized product content with Prodx's enriched, highly structured data, creating a unified solution designed to support more intelligent and personalized digital shopping experiences. Through this collaboration, retailers gain access to a comprehensive data ecosystem that enables standardized and enriched product content ready for activation, faster deployment via real-time APIs, improved search, discovery, and recommendations, and stronger retail media performance and shopper conversion.

Retailers using Prodx?s structured data have demonstrated significant commercial benefits, including increased add-to-cart revenue, stronger retail media performance, and meaningful improvements in shopper conversion. By integrating NIQ Brandbank?s high-quality product content with Prodx?s proven personalization technology, the collaboration offers a scalable pathway for retailers seeking to enhance e-commerce usability, strengthen customer loyalty, and deliver more relevant, individualized shopping journeys.