Deluxe : Investor Presentation February 2025

DLX

I n v e s t o r O v e r v i e w /

M a t e r i a l s

WHO WE ARE

DELUXE ENTERPRISE OVERVIEW

DLX AT A GLANCE

Key Numbers

Selected Operational Metrics

$2.1B

$407MM

2024 total revenue

2024 adjusted

EBITDA

>$40B

>$2T

Merchant processing

In payments value

volume (annually)

processed (annually)

$100MM

~6%

2024 free cash

Annual dividend

flow

yield

Diversified Revenue

FORTUNE 1000 COMPANY OPERATING IN

FOUR MAIN SEGMENTS:

Data

11%

Merchant

Print

Svcs

'24 REV % by

18%

57%

OP SEGMENT

B2B

Payments

14%

H Q

F O U N D E D

N Y S E

MPLS, MN

1915

DLX

Who We Serve

OVER 4,000 FIs

180

OUT OF

200

TOP FIs

MILLIONS

of SMBs ACROSS AN ARRAY OF SERVICES

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DLX HISTORY / TIMELINE:

WE A R E H ER E

Declines within core Check & print portfolio accelerate

Late 1990's - 2007

Organic declines offset via aggressive Portfolio M&A

Inorganic / M&A category expansion:(exited / retained)

SMB's

FI's

Logo creation / design

CC Affinity / Rewards

Web Hosting

Branch P&L mgm't (SaaS)

Payroll / Incorp Svcs

Misc. supply logistics

Marketing Svcs - search / social

Branded promo & retail packaging

2008-2018

Select (exited) business lines:

(US, CAD, AUS, EU)

Portfolio

Built a

cohesive foundation

Present-2026

Driven by Payments &

Data

5

OUR STRATEGY IS SIMPLE

GROW PAYMENTS & DATA, PAY DOWN DEBT, & CUT CORPORATE COSTS

OUR BUSINESSES

2024 REVENUE

Rev % of Total DLX

2024 ADJ EBITDA

2024 ADJUSTED EBITDA MARGIN %

KEY COMPONENTS

LEGACY PRINT BUSINESSES

CheckPromotional

Products

$1.21 billion

57%

$377 million

31%

v

PAYMENTS & DATA BUSINESSES

CORPORATE

Merchant

B2B

Data

Corporate

Services

Payments

$906 million-

43%

-

$196 million

($166) million

22%

(7.8%)

Secular growth markets• Drive efficiencies

• Merchant: Deep vertical expertise

across shared-

service functions

6

DELUXE TODAY

LEGACY PRINT BUSI NESSES

PAYM ENTS & DATA BUSINESSES

CheckPromotional

Products

• Print & deliver checks

• Branded forms, deposit

for our bank and small

tickets, & other

business partners

customized items that

complement checks

Checks still 40%

of all business

• Often printed on the same

payments today

equipment as checks

Ship over 90K

packages of checks

per day

MerchantB2B

ServicesPayments

• Helping merchants

• Helping our clients

accept more than

manage their most

$40B of electronic

challenging B2B

payments every

payments pain points

year anywhere their

w/ software &

customers would

payments solutions

like to pay

Data

TAM: ~$2B

TAM: ~$26B

TAM: ~$25B

TAM: ~$33B

TAM: ~$18B

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2024 Segment Highlights

Strong Operating Leverage - second consecutive year; Comp Adj EPS +8% vs 2023

Merchant Services

B2B Payments

Data Solutions

Print

year Print-on-Demand investment

8

2025 Guidance

Well-positioned for sustainable growth

Additional modeling assumptions:

◦ Interest expense of approximately $120 million

◦ Adjusted tax rate of 26%

◦ Depreciation and amortization of $140 million, of which acquisition amortization is approximately $45 million

◦ Average outstanding share count of 45.5 million shares

◦ Capital expenditures between $90 and $100 million

All figures are approximate, and remain subject to, among other things, prevailing macroeconomic conditions, labor supply challenges, inflation, and the impact of other potential changes to the company's portfolio.

CLEAR 3-YEAR VALUE CREATION ALGORITHM

OUR FOCUS

Drive profitable organic growth in Payments and Data Keep efficiency focus on Print & Corporate

Increase our free cash flow by improving leverage ratio & reducing restructuring charges post-2024

Drive focused execution through North Star plan

Maintain our dividend: continue to return capital to shareholders

BY 2026

~2-4% y/y revenue growth, ~4-6% y/y EBITDA growth

3x leverage

30%+ FCF conversion

+$80MM EBITDA & +$100MM FCF

$0.30 per share per quarter

Sustain performance: Changing culture, talent, & processes through '26 & beyond

15%+ annual total shareholder return through 2026

10

Disclaimer

Deluxe Corporation published this content on February 24, 2025, and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on February 24, 2025 at 19:31:01.363.