Real estate technology company Redfin (NASDAQ: RDFN) is in the process of rebuilding this multitrillion-dollar industry around the consumer. With a modest market cap and enormous growth potential, let's explore why Redfin's fresh approach to home buying could make it a home run for investors. Consumers rely on real estate agents, banks, and lawyers to get into a new house, and each party takes their pound of flesh along the way.