Alphabet (GOOGL, GOOG) is reportedly advancing in its talks to acquire software developer HubSpot (HUBS), according to Bloomberg.

Catalysts Anchors Seana Smith and Madison Mills talk about the latest news around HubSpot, breaking down its first-quarter earnings reported on Wednesday.

For more expert insight and the latest market action, click here to watch this full episode of Catalysts.

This post was written by Luke Carberry Mogan.

Video Transcript

Well, Alphabet Google's parent company is continuing to progress in talks to acquire the marketing software provider.Hubspot.This is according to people familiar with the matter.According to recent reports on the sources, emphasizing that no agreement has been reached.Hubspot shares are up almost 40% over the last year.We're taking a look at shares not moving so much here today.Given that massive run up that I just mentioned, you're looking at uptick here of 3/10 of a percent.But again, what exactly does mean here for alphabets and business overall where they're seeing the growth, where they're seeing the opportunity, you see it when they focus on a name like Hubspot, just exactly some of that strength that we're seeing play out here within the tech sector.That's exactly right, Shawna and this is Hubspot as a reminder, this is a marketing software provider so potentially play from alphabet to be working on that incredible advertising revenue that all the big tech firms have having said that off of this potential deal, taking a look at the reporting when it comes hub spot, they did show some weaker customer demand conditions for the fourth quarter's buyer urgency did dissipate.Barclay is keeping to equal weight for this name ever.Course, saying that it was in line saying they delivered so Q run results but the macro environment remaining choppy could be a headwind for the company to come cow and saying the same thing as well flagging that tougher macro conditions.Are we on the stock though?It is up off of that Google News for them as well this morning.