Flipkart Strengthens Platform Inclusivity, Expanding Access to E-Commerce and Enabling Seller Growth Across India

Published: 2025-06-30 11:27:19 ET WMT

Published on 06/30/2025 at 11:27

* Flipkart enhances the ease of doing business for sellers across India by launching a series of seller-first initiatives aimed at streamlining seller costs, improving new selection discovery, and driving faster growth.

* New sellers see faster growth with the New Seller Success Program - Flipkart's 60-day complimentary onboarding support.

* The program has led to a 2.3X increase in the number of new sellers achieving business success within the first 60 days of onboarding on Flipkart.

Bangalore: Flipkart, India's homegrown e-commerce marketplace, continues to foster a growth-led platform for sellers and customers alike. From simplified onboarding support, enhanced product discovery, and simplified pricing processes, these initiatives are designed to make online business more accessible, transparent, and rewarding, especially for first-time sellers. The New Seller Success Program provides simplified tools to ensure early seller success, reinforcing Flipkart's vision to expand access to e-commerce and enable more equitable growth for sellers across India. With new seller success growing year after year, it reflects the effectiveness of these efforts for businesses and customers across India.

Since January 2025, Flipkart has been providing complimentary onboarding support to first-time sellers, guiding them through the platform's ecosystem during their first 60 days. Designed for first-time entrepreneurs, this program simplifies onboarding - from listing and cataloging to order fulfillment. The program has led to a 2.3X increase in the number of new sellers achieving business success within the first 60 days of onboarding on Flipkart. These changes are building early momentum for sellers across India, especially from Tier 2 and Tier 3 cities.

To enable sellers to scale their business sustainably, Flipkart has further improved Selection Discovery for new and trending products. Thousands of sellers have recorded over 2X business growth over last year, driven by a suite of initiatives.

Additionally, Flipkart's optimization efforts for sellers simplify pricing processes, offer consistency, and reduce operational complexity, offering sellers a more balanced and transparent view of their business landscape. These changes have reduced their cost of doing business and enabled sellers to scale profitably. The focus on transparency and simplicity empowers entrepreneurs to prioritize quality and customer experience, fostering deeper engagement and long-term, sustainable growth.

Kapil Thirani, Senior Director - Marketplace, Flipkart, said, 'At Flipkart, we are committed to building a marketplace where every seller, regardless of scale or experience, can grow with confidence. By enhancing transparency and simplifying the selling experience, we're creating an environment where entrepreneurship can thrive across the country. As digital commerce deepens its reach into Tier 2 and 3 cities, our focus remains on enabling sustainable, faster growth for millions of businesses.'

Hubris Apparels, a seller on Flipkart, shared, 'As a seller, we have seen firsthand how Flipkart's platform continues to evolve in ways that truly support our growth. The new Settlement Based Pricing feature has significantly improved the efficiency of our operations. It has not only saved us valuable time but also protected us from unexpected losses by offering greater clarity on earnings. We look forward to continued support from Flipkart as we grow our business further.'

Kayraah Fashion, a seller on Flipkart, said, 'Flipkart's seller-first approach is reflected in tools like Settlement Based Pricing that simplify complex processes and eliminate manual calculations. It has helped us adopt smarter pricing strategies while removing unexpected fees and taxes. The feature has streamlined our daily decision-making and given us more control over our operations. We look forward to continued support from Flipkart as we expand our presence and reach new milestones.'

These programs reflect Flipkart's broader goal to make e-commerce not just a channel for transactions but a platform for transformation, opening new avenues for growth, equity, and participation for millions of Indian businesses.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money.

Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than500 million, Flipkart's marketplace offers over 150 million products across 80+ categories.

Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

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