SharkNinja : Investor Presentation

Published: 2026-05-06 07:16:33 ET SN

Published on 05/06/2026 at 07:16 am EDT

MAY 2026

Crispi Pro

21%

Net Sales CAGR2

(2008-2025)

Innovation Centers1

180+

Retailers Globally1

5,500+

Patents1

Sub-categories1

Markets1

$6.4bn

Net Sales1

Who We Are

The people who built a consumer problem solving engine

We solve consumer problems that others either do not see or are unable to solve

We create five-star rated innovative lifestyle solutions for consumers in our global markets

A deep portfolio of innovative products under two multi-billion dollar, global brands

4,000+

Employees1

As of December 31, 2025.

2008 represents fiscal year end as of March 2008.

Two Scaled, Diverse and Growing Brands

$6.4Bn

15 Total Sub-Categories4

4 new product sub-categories

entered in the last 3 years2 4

$250MM

23 Total Sub-Categories4

7 new product sub-categories

entered in the last 3 years3 4

$3.0Bn

2008 1

2025

Net Sales

$3.4Bn

Net Sales (2025)

Represents fiscal year end as of March 2008.

New product sub-categories include Carpet Extractors, Workshop Vacs, Fans and Skincare as of December 31, 2025.

New product sub-categories include Outdoor Ovens, Carbonation Drinks System, Drinkware, Coolers, Frozen Drinks Systems, Propane Grills and Fire Pits as of December 31, 2025.

As of December 31, 2025.

Who We Serve

A discerning and educated global consumer

They're the people who read the reviews and scour the ratings, delighted by new technology. They're proud of their homes. They know value when they see it because they've done the research. They only trust brands that have proven their worth. People you can count on for sound advice and honest recommendations. Our consumers are much more than just buyers

They're the ambassadors of our brand

What We Deliver

SharkNinja strives to deliver all four of these critical consumer value points in every innovative product we bring to market

SPEED

First-to-market disruptive innovations

PERFORMANCE

High-performing products that exceed expectations

QUALITY

5-star quality product

experience

VALUE

Accessible prices for incredible value

How We Do It

Unique mindset

Relentlessconsumer focus

Our success is directly connected to our unique mindset, culture, and the way we think about the consumer. At each and every layer in our organization, we are relentlessly focused on understanding consumers.

Disruptive Innovation

Consumer-Centric Innovation Driven by a Global Engineering Team

1,000+ cross-functional engineers and designers1

Global product design team in U.S., U.K. and China

24/7 global innovation cycle

5,500+ issued patents in force globally1

Dynamic testing with rapid turnaround of ideas from sketch to global production

All based on decades of analyzing insights from:

− Analyzing consumers' interactions with small home appliances

− Leveraging consumer reviews

Annual new product introduction goal

Annual goal within existing categories

1. As of December 31, 2025.

Global, Agile Supply Chain

Vietnam

Our highly-efficient, scaled, and agile global supply chain enables us to deliver high-quality products with market-leading performance at compelling value

Diversified supplier network across Southeast Asia

Dual-sourcing for key products to ensure a consistent supply

Scalable supply chain capable of quickly adapting to changes in the marketplace

Direct and strong relationships with our suppliers

− Third party suppliers manufacture and assemble 100% of our products

− Diversified supply chain allowing us to nimbly adapt to policy changes, such as tariff changes

− Leverage existing supplier relationships to rapidly scale and enter new categories

China

Thailand

Cambodia

Indonesia

Malaysia

Always-on 360 Degree Marketing

Development of the stories behind our products is as critical as the development of the products themselves. At SharkNinja, creative ideation, concepting, and execution accompany every step of our product design and launch process.

Product Development

COMMAND ATTENTION

Product Validation

CONNECT with CULTURE

Product Reviews & Seeding

CONVERT RELENTLESSLY

Marketing-First Products

Leveraging key cultural moments begins with product development and infusing cultural ins ights into compelling product designs

paves the way for consumer excitement.

Influencer, Celeb, & Press Usage

Collaborating with influencers, ambassadors, and editors to use, review, and capture content with our products enables meaningful storytelling that builds excitement and trust with our consumers.

Quick Content Creation for Media

Rapid responses to consumer reviews, social comments, or press feedback to address customer concerns or questions can be

developed at speed and optimized into full funnel media.

Omni-channel Distribution

Our global marketing organization deploys strategies that capture the hearts and minds of consumers worldwide. We do not wait for demand to happen, we create it. We never practice retailer exclusivity. We focus on being everywhere our consumer shops. From mass retail to department stores to specialty retail, online through our own websites, leading e-commerce platforms and marketplaces.

Creating Demand

Fulfilling Demand

Digital C St Tv

reaming

Paid Social C Search

National TV C Informercial

Press C

I r

Available Everywhere Strategy

Converting Consumer Demand Across Channels

Brick-and-Mortar Retail

Online Retail / ".com"

nfluence

Affiliates C Promos

D2C

International

Our Three-Pillar Growth Strategy

Our highly diversified business is powered by trusted brands, which we believe enables us to drive sustainable long-term global growth. We continuously broaden our geographic footprint and scale into new product categories and markets that reach more consumers in the constant pursuit of our mission to positively impact people's lives every day in every home in our global markets. Our goal is to expand and strengthen relationships with our existing consumers and cultivate relationships with new consumers to drive our continued growth and profitability.

INTERNATIONAL EXPANSION

ATEGORIE

AND NEW C S

ATEGORIE

EXISTING C S

ENTER ADJACENT

GROW SHARE IN

More Retailers

More SKUs

TAM Expansion

Growing Share in Our Existing Categories

Our proven track record of bringing disruptive products to market and developing one consumer solution after another has allowed us to enter multiple product categories, add more retailers and enlarge the offer at current ones, driving significant growth and market share gains

United States Market Share United Kingdom Market Share

(2020 vs. 2025) 1 (2020 vs. 2025) 2

50%

51%

64%

66%

45%

39%

35%

34%

35%

27%

29%

20%

23%

14%

15%

14%

59%

29% 31%

25%

26%

Upright Vacuum Stick Vacuum Robot Vacuum Bare Floor Blender Toaster Oven Air Fryer Coffee

Vacuum Cleaners

Food Preparation

Fryers Multi Cooker

+ more retailers + more doors + more products at existing retailers

Share gains across geographies, taking share from competitors priced both above and below

Source: Circana, Retail Tracking Service, U.S. dollar sales, 52WE January 3, 2026 vs. 52WE January 2, 2021 (Upright Vacuums, Stick Vacuums, Robotic Vacuums, Bare Floor Cleaner, Traditional Blending, Single Serve Blending C Processing, Kitchen Systems, Toaster Oven, Air Fryers, Coffeemakers, Single Serve Brewing Systems, Espresso Makers).

Source: GfK MI Sales Tracking, Great Britain, Vacuum Cleaners, Food Preparation, Hot Air Fryers C Multi Cookers, Jan-Dec 2020 and Jan-Dec 2025, GfK Panelmarket, Sales Value GBP

Innovation in Our Existing Categories

Ninja Luxe Café marks Ninja's entry into the super-premium espresso segment, expanding the brand beyond traditional coffee into a higher-value, design-forward category.

The platform unlocks significant growth, combining global appeal with features and aesthetics tailored to premium espresso consumers-now further enhanced through the launch of new colorways that elevate

countertop presence.

Shark Facial Pro Glow extends SharkNinja's skincare portfolio, bringing proven, premium salon-grade facial experiences into the home through a trusted, high-performance device platform.

The launch also marks SharkNinja's first entry into skincare consumables, with proprietary topicals engineered to work in concert with the device.

Shark TurboBlade Fan extends SharkNinja's leadership in home environment, delivering a premium, high-velocity cooling experience through differentiated blade design, powerful airflow, and precise control.

The product leverages SharkNinja's core strengths in motor technology and engineering, enabling superior performance, efficiency, and reliability versus traditional fan solutions, while supporting premiumization within the category.

Building on the excitement generated by the 2024 Crispi launch, our first portable glass air fryer, Crispi Pro introduces a premium platform.

Designed to live on the countertop, elevate presence, and extend the Crispi clean-cooking story with professional-grade performance.

Ninja Luxe Café

Shark FacialPro Glow

Shark TurboBlade

Ninja Crispi Pro

New Sub-categories Launched in 2025

Ninja FlexFlame

Ninja FlexFlame Propane Grill represents Ninja's strategic entry into full size propane cooking, expanding the brand's outdoor portfolio beyond electric and solid-fuel solutions into a large, established, and high-frequency grilling category.

The platform leverages Ninja's core strengths in thermal engineering, control, and ease of use, enabling differentiated performance and positioning the brand to capture incremental share while broadening its outdoor cooking ecosystem.

Ninja FireSide360

Ninja Fireside360 extends Ninja's outdoor portfolio into the outdoor comfort and ambiance space, broadening the brand beyond cooking to support longer, more social, and season-extending outdoor moments.

Designed around immersive, 360-degree warmth and ease of use, Fireside360 leverages Ninja's engineering capabilities to create a distinct, non-cooking outdoor experience that provides all of the benefits of a fire pit without the smoke, combined with outdoor heating, so consumers can enjoy their outdoor spaces throughout the year.

Expanding Within and Around the Home

Shark Categories1 Ninja Categories1

Mops

Handheld Vacuums

Upright Vacuums

Corded Stick Vacuums

Cordless Stick Vacuums

Robot Vacuums

Canister Vacuums

Hair Dryers

Air Purifiers

2-in-1 Vacuums

Hair Stylers

Carpet Extractors

Wet/Dry Vacuums

Fans

Skincare

Blenders

Food Processors

Coffee Makers

Air Fryers

Multi-Cookers

Indoor Grills

Countertop Ovens

Cookware

Toasters

Ice Cream Makers

Juicers

Cutlery

Bakeware

Electric kettles

Waffle Makers

Outdoor Grills

Outdoor Ovens

Carbonation Drink System

Drinkware

Coolers

Frozen Drink System

Fire Pits

Propane Grills

As of December 31, 2025. 17

Entering New Geographies

Our products are distributed in 38 markets and our international expansion remains a key area of strategic focus

With the success of our direct model in the United Kingdom, we have been able to consistently leverage this model to successfully enter and meaningfully grow in new markets

United

Kingdom

2014

Germany

2020

Canada

France

2020

Italy

2021

United

States

Spain

2021

Mexico

Note: 35 markets as of December 31, 2025.

Defined as markets outside of North America.

International 1

$2.1Bn

Net Sales in 2025

31%

Net Sales CAGR 2020 - 2025

We Are Just Getting Started

Net Sales

Large and Expanding TAM

Deep and Widening Competitive Moat

Increasingly Diversified Product Offering

Sustainable Three-Pillar Growth Strategy

INTERNATIONAL EXPANSION

ATEGORIE

AND NEW C S

ATEGORIE

EXISTING C S

ENTER ADJACENT

GROW SHARE IN

$6.4Bn

$1.5Bn

$250MM

2008 1

2018 2025

1. Represents fiscal year end as of March 2008.

SharkNinja 2026 Roadmap to Lasting Success

Disruptive Consumer Focused Innovation:

Deliver highly desired products at scale

Ruthless focus on Product Cost and Avg Sell Price: Gross Margin Rate expansion is our Growth Catalyst

Captivating Storytelling: Creates Consumer Demand C Ignites User Generated Content

The Power of Diversification: Allows winning categories to help newer or declining categories

develop or resurge Obsessed with Winning:

Know more, pivot quicker,

and be bolder than anyone else

Manically Consumer Focused: Remember that each day we are gaining loyal consumers or losing frustrated ones

Unstoppable Team Building: Build a Team of People that you would never want to compete against

Play to Win Big: Approach every day with an Outrageously Extraordinary Mindset

True Edge: Relentlessly pursue C maintain a lasting competitive advantage in areas that will make a difference

Disclaimer

Sharkninja Inc. published this content on May 06, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 06, 2026 at 11:15 UTC.