Snap Ramps Up International Expansion Capitalizing On Cleaner Image - Snap (NYSE:SNAP)

Snap Inc SNAP sped up its global expansion from Mexico to Japan through tie-ups with wireless carriers and highlighting its popular augmented reality features, Reuters reports.
Snap remained largely unscathed by global governments and regulators and has developed a playbook for attracting users in new markets that plays up the appeal of its light-hearted AR (augmented reality) lenses, the report adds.
Contrastingly social media platforms like Meta Platforms Inc FB, Twitter Inc TWTR, Alphabet Inc GOOG GOOGL YouTube, and ByteDance Ltd's TikTok faced global scrutiny over harmful content, lax privacy and cybersecurity protections, which has led to outright bans of the services in some countries.
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Snap looks to deepen its Indian presence and attract new users globally, starting with Japan, Indonesia, Brazil, Mexico, Italy, and Spain.
Japan, Brazil, Italy, and Spain are among the top 10 online advertising markets worldwide, and the total amount spent on online ads in those markets amounted to $33 billion in 2020, the report notes, citing MoffettNathanson research firm.
Price Action: SNAP shares traded lower by 2.52% at $34.14 on the last check Friday.