Nike to cut around 1,400 jobs in efficiency push

Published: 2026-04-23 16:58:19 ET NKE

Published on 04/23/2026 at 04:58 pm EDT

April 23 (Reuters) - Nike said on Thursday it was reducing about 1,400 roles in its global operations team, as the sportswear giant looks to boost its profits.

The reductions will mainly affect North America, Asia and Europe and account for less than 2% of the company's global workforce.

Nike, which has been grappling with weaker business performance, is trying to reassert itself as the world's top sportswear brand after ceding market share to rivals. The company has undertaken several rounds of layoffs in recent years.

(Reporting by Koyena Das in Bengaluru; Editing by Vijay Kishore)