Cerence Inc. Powers In-Car Experience in Premier German Automaker's New Electric Sedan

Published: 2025-06-26 09:05:30 ET CRNC

Published on 06/26/2025 at 09:05

Cerence Inc. announced that its core technologies are supporting new agentic and generative AI capabilities in the next-generation of MBUX, rolling out first in the all-new and all-electric Mercedes-Benz CLA. Building on Cerence AI and Mercedes-Benz's long-term collaboration, this first deployment of the fourth generation of MBUX, supporting advanced conversational capabilities within MBUX Virtual Assistant - as well as the first launch of the automaker's MB.OS - marks an important milestone in the companies' shared mission to deliver innovative, intelligent user experiences to Mercedes-Benz drivers. Cerence AI and Mercedes- Mercedes-Benz are long-time partners on the MBUX infotainment system.

For this program, Cerence AI collaborated closely with Mercedes-Benz global development network to develop the MBUX Virtual Assistant. Cerence's AI solutions, including speech signal enhancement, cloud-based neural speech recognition, natural language understanding, and embedded neural text-to-speech, serve as the core input and output mechanisms across 25 languages, enabling seamless interaction across the platform's agentic architecture. This includes the automaker's new "living" avatar, which takes the form of the Mercedes-Benz star.

In addition, Cerence AI enables MBUX to deliver more natural and empathetic interactions. Based on different facets of the user's voice, the system has the capacity to respond in varying emotional speaking styles leveraging Cerence neural TTS.