Opendoor Expands Agent Platform to Connect Sellers with Top Agents
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Published on 06/24/2025 at 12:57
Opendoor announced the expansion of its agent platform, Opendoor Key Agent?? with the launch of Key Connections--a new offering that directly connects a network of select partner agents with high-intent sellers in their market. This evolution positions Opendoor to reach and support more sellers, increase flexibility in its go-to-market strategy, and create new revenue streams. Now, agents, who are vetted and invited by Opendoor, can leverage Opendoor's strong brand, marketing reach, and end-to-end platform, from home assessments to digitized transactions.
The primary benefits include: For Agents: Thousands of sellers engage with Opendoor, exploring their options and requesting cash offers. Through this new program, partner agents are uniquely positioned to meet with sellers in-person at their homes to present all selling options and help clients make the best decisions. For Sellers: Sellers who work with a local agent through Opendoor gain more personalized support, with greater clarity and confidence in choosing the best way to sell their home - whether that be an Opendoor cash offer or listing with an agent.
Through this program, Opendoor can increase conversion and drive incremental revenue by reaching more sellers and earning revenue from any sale path, not just cash offers. Participants in the program is currently extended to high-performing agents who demonstrate exceptional local expertise, a strong customer service track record, and alignment with Opendoor's customer-first values. The company plans to continue expanding its partner network as the program scales.
Other agents can continue to request an Opendoor offer on behalf of their client to help them sell their home to Opendoor, or represent buyers who are looking to buy an Opendoor home.