Nathan Famous : partners with Branded Virtual Kitchens Canada

Published: 2021-10-13 09:31:36 ET NATH

Nathan's Famous Inc. is teaming up with Branded Virtual Kitchens Canada, Ltd. to offer operators with existing kitchens the opportunity to add the Nathan's Famous menu as a virtual concept without any investment from the restaurant, according to a press release.

"We are thrilled with the response we have seen for Nathan's Famous in Canada since expanding there in 2019," James Walker, senior vice president, restaurants for Nathan's Famous, said in the release. "We are excited to move forward with the collaboration with Branded Virtual Kitchens to expand our footprint and to introduce their consumers to the Nathan's Famous menu."

Branded Virtual Kitchens offers operators the Nathan's Famous full and authentic menu, including their hot dogs and fries, New York Cheesesteak by Pat LaFrieda, angus beef burgers and hand-dipped chicken sandwiches, premium shakes and more.

"We look forward to helping Nathan's expand their Canadian footprint," Lewis Gelmon president and CEO of Branded Virtual Kitchens, said in the release. "Our easy-to-launch operating system uses off-the-shelf technology, an exclusive agreement with Uber Eats and sourced products to deliver that authentic Nathan's Famous taste to the Canadian consumer. We are so confident in the brand and our system that we'll guarantee our kitchen partners will always make money which has shown allows them to pay higher wages to solve staff shortages for their entire operation."

Nathan's operates in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 18 foreign countries.