Semrush : Investor Presentation February 2025

SEMR

Semrush

Investor

Presentation

February 2025

Meet the Team

William R. Wagner

Oleg Shchegolev

Eugene Levin

Brian Mulroy

Vitalii Obishchenko

Chief Executive Officer

Co-founder and Chief

President

Chief Financial Officer

Chief Operating Officer

Former LogMeIn

Technology Officer

Former Target Global

Former Microsoft & Nuance

Former SEO Quake

Veronique Montreuil

Tatiana Starikova

Andrew Warden

David Mason

Alex Sukennik

Tommie OʼBrien

Chief Customer and Data Officer

Chief HR Officer

Chief Marketing Officer

Chief Legal Officer

Chief Information Officer

Chief Sales Officer

Former Covetrus & INAP

Former Realweb & Adhands

Former Cisco & SoftServe

Former Kayak & EverQuote

Former Avid & Rapid7

Former Salesforce &

3

LinkedIn

Our Journey

2023

Surpassed 100,000

Customers

2021

& Launched

Social

2018

Semrush

Offering

2008

2015

Initial Public

Venture Capital

Completed

2024

Built First

10,000

Financing

SEO Product

Customers

Launched

2022

Enterprise SEO

$400M in ARR

and Surpassed

2018

Launched First

2016

AI Powered

2012

Product with

Launched

ChatGPT 1.0

Launched

Semrush Local

Founded

Semrush Brand

& Intelligence

4

Semrush

& Content

Our Journey

From a Product to a Toolkit to a Suite to a Platform to now a Fully-Integrated Enterprise Ready Platform

2008

2015

Started with

Became a Suite

a Single SEO

of Online Visibility

Product

Tools

2012

2020

Expanded into

Evolved into a

a Search Engine

Digital Marketing

Marketing Toolkit

Platform

2024

Becoming an

Enterprise-Ready

AIPowered Digital

Marketing Platform

5

Our Strong

Financial

Performance

22%

Q4ʼ24 ARR Growth %

$411.6M

Ending Q4ʼ24 Annual Recurring Revenue

11.5%

Q4ʼ24 Non-GAAP Operating Margin

$235.6M

Cash, Cash Equivalents and

Short-Term Investments

6

All metrics as of 12/31/24

See Appendix for GAAP to Non-GAAP Operating Margin reconciliation

Our Diverse &

Loyal Customer

Base

All

Industries, Market Segments and Marketing Disciplines

150

Countries

144

Enterprise Customers

1.0 million

Customers

7

All metrics as of 12/31/24. Enterprise Customers are companies with 500+ employees.

Nearly 40% of the Fortune 500 Trust Us

8

Our Large Market Opportunity

$13B

At IPO

$40B

Today

9

See Appendix for detailed TAM calculation

Our Strong Competitive Moat

Extensive

Network

High Gross

Leading

Integrated

Global

Data Set

Effect to

Margin

Brand

Platform

Scale

that Enables

Enhance

Structural

Loyalty

Proprietary

AIPowered

Advantage

Insights

Intelligence

1

2

3

4

5

6

10

Disclaimer

SEMrush Holdings Inc. published this content on February 26, 2025, and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on February 27, 2025 at 03:33:03.326.