K-Beauty World Launches at Ulta Beauty

Published: 2025-07-14 15:50:34 ET ULTA

Published on 07/14/2025 at 15:50

K-Beauty World announced their debut nationwide at Ulta Beauty stores. Curated by esteemed entrepreneur, Sarah Chung Park, the movement will start with bringing eight of Korea's most exciting beauty brands to consumers both in-store and online. Created as a destination for U.S. consumers to access authentic Korean beauty, K-Beauty World is the first large-scale retail concept with shoppable destinations and immersive activations.

With an offering of over 200 products across skincare and color cosmetics, K-Beauty World ensures consumers are discovering not just what's trends, but a collection of heritage products and treatments with innovative ingredients, sensorial textures, and evidence-driven results. To introduce K-Beauty World to U.S. consumers, the brand launched K-Beauty Mart, a traveling immersive pop-up remodeled after Korea's beloved convenience stores. The viral activation has appeared at Westfield Century City in LA, South by Southwest, RevolveFest during Coachella, and Bryant Park in NYC, with the next stop set for Lollapalooza in Chicago this July and more to come later this year.

Select products from Chasin' Rabbits, I'm From, Mixsoon, NEOGEN, Rom&nd, Some By Mi, Sungboon Editor, and Unleashia will be available at Ulta Beauty stores nationwide and online at Ulta.com.