Magnite, Inc. Announces A Collaboration with AMC Global Media Inc. to Extend the Company's Unified Linear and Streaming Offering to Buyers Programmatically

Published: 2026-04-15 10:36:24 ET MGNI

Published on 04/15/2026 at 10:36 am EDT

Magnite, Inc. announced a collaboration with AMC Global Media Inc. to extend the company?s unified linear and streaming offering to buyers programmatically. Enabled by ClearLine, Magnite?s activation and curation solution, advertisers will be able to buy AMC?s TV content through a single access point. Magnite?s expanded collaboration with AMC Global Media gives buyers a clearer path to reach millions of engaged viewers across the company?s linear networks, FAST channels and AMC+ flagship streaming service.

The company, which earlier this year launched TNA Wrestling?s TNA iMPACT! as a weekly live event on AMC, is also leveraging Magnite?s Live Scheduler solution to optimize its live linear addressable inventory. Live Scheduler provides a standardized framework to reduce fragmentation in live streaming and helps buyers and media owners plan, execute and track outcomes more effectively across live TV environments.