Crown Holdings, Inc. Announces New Partnership with San Juan Beverage Company to Become the Exclusive Beverage Packaging Provider for San Juan Beverage Company

Published: 2025-05-07 11:00:00 ET CCK

Published on 05/07/2025 at 11:00, updated on 05/07/2025 at 13:05

Crown Holdings, Inc. announced a new partnership with San Juan Beverage Company (San Juan Bev. Co.) to become the exclusive beverage packaging provider for SAN JUAN BAMMARITA, a premium ready-to-drink (RTD) cocktail collaboration created with legendary Seattle Seattle Seattle safety Kam Chancellor. Crown's partnership with the nation's first small-batch hard seltzer company will bring the Super Bowl champion's premium best-selling margaritas from his Legion Sports Bar to stores throughout the country.

West Coast Container Inc. will be collaborating with Crown to provide additional support to this partnership. Brewed and blended with San Juan Bev. Co.'s proprietary Island Shine??, BAMMARITA is winning over consumers with its crisp, clean taste that presents a gluten-free, lower-calorie, " better-for-you" alternative to a traditional margarita.

A portion of the proceeds from sales of BAMMARITA will be donated to charity: water, a nonprofit organization that works with local groups across the globe to build sustainable, community-owned projects that increase access to clean water for people living in rural areas. Inspired by Kam's signature dubbed "BAMMARITA," BAMMARITA features four unique flavor profiles: Lime, Cadillac, Mango, and local favorite Kiwi Strawberry. Each 6% abv (alcohol by volume) BAMMARITA flavor is made available exclusively in 12-oz CrownSleek cans.

As part of the seasonal summer promotional lineup, local stores created space for BAMMARITA ahead of marketing milestones like Cinco de Mayo and Memorial Day. Consumers can now find BAMMARITA featured prominently in most major local retailers. San Juan Bev.

Co. - founded in 2017 by Katy Enger and located in the heart of Seattle - has a rich history of bringing the local flavors of the Pacific Northwest to life, launching the eighth seltzer to ever enter the national market. Brewed in small batches, the Seltzery??

uses only the finest ingredients to create a crisp and clean, lower-calorie seltzer.