Helen of Troy : Announces Agreement to Acquire Olive & June
HELE
Olive & June Acquisition
Investor Overview - November 2024
Olive & June: Transaction Highlights
Overview
Financial Highlights
Funding
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Continued Better Together M&A
*Source: 3rd Party Syndicated Data, 2024
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Olive & June: A Strong, Disruptive Brand with Momentum
Olive & June recognized on Bain's 2024
Insurgent Brands List
• Definition of insurgent brands:
o Generate more than $25M of annual revenue in tracked channels
o Have grown more than 10x
their category's average
growth rate over the past five years
o Maintained at least 10% growth over the past two years
• Insurgent brands provide insights into where innovation and disruptive growth is happening in the sector,
and they offer useful blueprints for how to achieve sustainable
growth during a time when many scale incumbents have reached their limits on price increases and volumes have stagnated.
Olive & June recognized on Fast Company's
2024 Most Innovative Companies List
"The 606 organizations that we honor as Fast Company's Most Innovative Companies of 2024 have met our high bar for demonstrating innovation and the impact of those innovations on business and industry. They lead their fields and are transforming the world."
Note: 97 Brands were included on the Bain list and 606 were included on the Fast Company list
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Olive & June: Over a Decade in the Making
$92M+
2013: "SGT" launched Olive & June nail salons in Los Angeles which became a hotspot destination for celebrities
2019: Evolved to a products company and launched oliveandjune.com
~$2M
2013-2019
Launched in 1,300+ Target stores around the nation with exclusive endcap polish and tools
2020
Doubled Target in-line assortment
Launched first to market sustainable, size- inclusive press-on system
2021
Entered 2,500+ Walmart stores
Launched Quick Dry Polish Line
Won 2 Allure Best of Beauty Awards for Press- on System & Nail Polish
2022
Entered ~3,000+
Walgreens stores
Launched Press-Ons with tabs
Won "Best Nail
Product" at the CEW
Beauty Awards
2023
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Colleen Hoover collaboration
Bain's Insurgent Brands of 2024 list
Fast Company's most innovative companies in beauty list
2024
Olive & June: Trailblazing the Next Generation in Nail Care
$92M
+144%
#1
#1
53/49
2024E
Net Sales CAGR
Fastest Growing Nail
Press-On $PSPW at
Artificial Nail /
Net Sales
(2019A - 2023A)
Nail Polish NPS
Brand in Target,
Target, Walmart &
(vs. peer set average of 39
Walmart & Walgreens(2)
Walgreens(3)
(1)
and 44, respectively)
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Nail Care: An Expansive Growth Category
Digitally Transforming
Highly Resilient & Robust
Digitally savvy customers are driving
Nail Care is a resilient sector that has
new interest to the category and helping
shown YoY growth in all recent
to drive the category adoption and
economic recessions. Both time and
expansion.
money savings vs. going to the
salon are particularly relevant to today's
stretched consumer.
Exciting Growth Driver
Nail Care has been a fast-growing
beauty category over the past five years.
Artificial nails are a disproportionate driver of category growth and are expected to overtake
nail polish.
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Olive & June: Disrupting the Nail Care Category
Lack of Innovation
Consumer-Led Innovation
Consumers are hungry for new ideas
Single Category Focus
Most legacy brands specialize in serving one nail category (polish OR artificial)
The Rise of Artificial Nails
Artificial nails are expected to overtake polish
Heritage Brands Not Addressing New Consumers
Outdated go-to-market and product launch strategies
Multi-Category Expert
Fastest Growing Artificial Brand
Community Connection
Drives Younger, More
Engaged Consumer Base
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Olive & June: Thoughtfully Solving Consumer Nail Care Pain Points
The Problem with At-Home Nails
67% find painting with their
P A I N T non-dominant hand the hardest part
80% don't know what M A N I tools they need to do
their mani at home
85% don't know how to
M A I N T A I N maintain their nails between manis
~50% have trouble F I T with fit & aesthetics of
press-ons
70% experience
NEW
G E L challenges or nail damage
with gel removal
The Solution: Olive & June
The Poppy
Olive & June's patented universal polish bottle handle
The System
The Olive & June System contains everything needed for a manicure - simple and easy to follow
Care
Olive & June's care & tool products are specifically developed to maintain the perfect mani
Instant Mani
Olive & June's Instant Mani uses proprietary molds to ensure the perfect fit for all customers
Gel System
The Olive & June Gel System gives you a long- lasting gel mani and easy removal with a proprietary Peel-Off Base Coat
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Source(s): Olive & June customer surveys.
Disclaimer
Helen of Troy Limited published this content on November 23, 2024, and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on November 25, 2024 at 17:41:30.255.