IAS Launches First-To-Market Ai-Powered Social Attention Measurement for Snap

Published: 2025-06-30 14:05:48 ET IAS

Published on 06/30/2025 at 14:05

Integral Ad Science announced a first-to-market strategic partnership with Snap Inc. and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS's AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform. Snap attention Measurement with IAS and Lumen Research gives advertisers: A custom attention metric on Snapchat: Go beyond viewability measurement and leverage key attention insights within IAS Signal, powered by Lumen's attention model and combined with IAS's media quality metrics for attention measurement on Snapchat to understand media performance and engagement.

A holistic view of attention metrics across channels: Seamlessly view Snap attention and IAS Quality attention Measurement across platforms and channels. Trusted Third-Party Measurement: Providing advertisers with trusted, independent third-party attention measurement to support their campaign performance goals. attention measurement powered by Lumen Research for Snap uses eye tracking technology, backed by the world's largest opt-in dataset, enabling advertisers to move beyond viewability metrics and gain deeper, more actionable insights into consumer behavior and real attention.

Snap attention Measurement will be available in IAS Signal, IAS's unified reporting platform that delivers the data and insights advertisers need to easily measure and optimize their digital campaigns across channels.