YETI
Published on 05/08/2025 at 06:14
First Quarter 2025 Highlights
STRATEGIC PRIORITIES: RECENT HIGHLIGHTS
Official partner of the Chicago Cubs & Wrigley Field, with The YETI Yard, a new bleacher space in center field, and souvenir signature cups Announced our first golf ambassador with the addition of American pro golfer Rickie Fowler as we grow our presence in the golf community Hosted activations at two major international country music festivals in Europe and Australia, driving brand exposure and awareness
Launched new line of everyday bags with the Ranchero backpack, which had strong performance across channels and markets
Expanding "Outdoor Kitchen" product assortment offering, including new cast iron skillet size option and food bowl launches
Robust innovation pipeline in Coolers & Equipment with smaller format thermal totes, lunch bags and boxes and "beach" chair coming in Q2
DTC sales grew +4% YoY during Q1 2025 with good growth across Corporate Sales and Amazon Strong DTC sales Internationally, with continued momentum in custom and Ecomm businesses
Opened our 25th store in Short Hills, NJ in late April 2025, and 26th store in King of Prussia, PA in May 2025
International sales grew 22% YoY during Q1 2025, representing 23% of total sales in the quarter Continued investment in building our presence, infrastructure and omni-channel model globally
Laid the foundation for a strong market presence in Japan with wholesale partnerships expansion; shipments beginning in May 2025
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Q1 2025 RESULTS AT A GLANCE
Net Sales Net Sales Growth
Coolers & Equipment 40%
$351M
Drinkware
59%
Coolers & Equipment
Wholesale
Drinkware
DTC
Other2
1%
Operating Income
Operating Margin
Based on non-GAAP measures. Please refer to Appendix for reconciliation of GAAP to non-GAAP measures.
Other includes apparel, bottle openers, ice substitutes, and other accessories.
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BRAND & PRODUCT
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Disclaimer
Yeti Holdings Inc. published this content on May 08, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 08, 2025 at 10:12 UTC.