Bausch + Lomb Corporation Combines Patient Voices and New Survey Insights to Combat Persistent Misconceptions About Dry Eye

Published: 2025-07-01 14:06:29 ET BLCO

Published on 07/01/2025 at 14:06

Bausch + Lomb Corporation launched "Eyes Tell the Story: The Impact of Dry Eye." The campaign aims to educate about dry eye through personal stories, compelling imagery and new survey data, and encourages people with symptoms to speak with their eye doctor to find relief. Eyes Tell the Story builds upon Know Your Dry Eye, an educational campaign launched in 2024 that featured data and insights from the company's first State of Dry Eye survey, which showed the majority of Americans may not know that their eye symptoms are associated with eye dryness, despite the growing prevalence of dry eye. This year's survey, conducted among dry eye sufferers who are using either a prescription treatment or over-the-counter (OTC) product, further supports the need for more patient education and to dispel ongoing misconceptions surrounding dry eye.

Key findings include: The majority (78%) of sufferers strongly or somewhat agree they wish they had more resources and education on dry eye; Despite most sufferers feeling satisfied in their personal understanding of dry eye, 62% of sufferers mistakenly assume or aren't sure if dry eye resolves itself after some treatment, including 68% of OTC users and 53% of prescription users; 43% of sufferers incorrectly thought or weren't sure dry eye was a temporary condition and 42% didn't know oreren't sure it requires long-term treatment. The cornerstone of Eyes Tell the Story is a collaboration with photographer and artist Kayte Demont, who has captured portraits of those like her who are living with the daily disruptions of dry eye symptoms. Featured in Kayte's work are Alvin Wayne, an interior designer, lifestyle content creator and men's health advocate whose dry eye symptoms are exacerbated by long working hours, and Brianne Manz, a fashion, lifestyle and parenting blogger, whose symptoms are exacerbated by long worked hours, and Brianne are sharing their stories to help close the awareness gap that exists around dry eye. This year's campaignreinforces that there are a range of potential relief options available that may be appropriate depending on the cause, severity and frequency of dry eye symptoms. Dry eye can affect anyone.

If someone is particularly aware of how their eyes feel, it may be a sign of dry eye symptoms, and it's important to consult an eye doctor. The survey also underscores the importance of encouraging proactive dry eye management and for patients to work with their eye doctor to determine the appropriate relief options: Findings show that despite experiencing symptoms of dry eye, 40% of dry eye sufferers wait six months or more before visiting an eye doctor; 88% of those treated with a prescription strongly or somewhat agree that they wish they wish they had started their prescription medication for dry eye sooner; In general, dry eye sufferers want options that are tailored to their needs, with 71% noting the importance of a product that provides consistent relief over time and 50% most want to address eye dryness.