WMT
Published on 05/29/2025 at 13:50
Eco-minded Walmart shoppers can now find innovative sustainable beverage supplies on shelves across the country with marine biodegradable, home and industrial compostable phade®? hot drink paper cups, as well as new phade®? Flex straws, created by WinCup, Inc. The phade®?
brand's unparalleled sustainable characteristics are due to PHA (polyhydroxyalkanoate), a new biopolymer derived from the fermentation of canola oil that safely biodegrades in a matter of months. The phade®? hot beverage cup is the world's first-ever paper cup lined with PHA rather than a plastic film, allowing it to quickly return to earth, whereas the plastic lining in traditional paper cups takes decades to decompose.
The phade®? Hot beverage paper cups and lids are offered at Walmart in two "On the Go" packs: a 10-count, 16-ounce hot cup and lid with a "sea life" design, and a 10-count, 12-ounce hot cup and lid With a "squiggle" design. The packs can be found in Walmart stores nationwide and online at Walmart.com.
The new phade®? Flex Straw, the world's first PHA flexible drinking straw can be found in more than 4,500 Walmart locations across the country. The new straw combines WinCup's technology with highly selective industry certifications for sustainability, resulting in a user-friendly and guilt-free drinking experience.
Flexible straws are especially popular among families with small children, and the disabled community, which relies on them for accessibility, safety, and comfort. The phade®? brands's growth in the marketplace comes at a time when retailers and consumers alike are searching for viable alternatives to replace petroleum-based plastics.
Recent studies show that less than 10% of plastic is recycled, while demand for traditional plastics continues to grow. phade®? cups and straws provide an immediate solution to replace fossil fuel-based plastics and curb global plastic pollution.