Kraft Heinz, Drop the Sauce of the Summer: HEINZ MustAAAAAARD

Published: 2025-06-25 07:05:46 ET KHC

Published on 06/25/2025 at 07:05

After taking the internet by storm earlier this year, HEINZ and Mustard, are back with this summer's hottest drop: limited-edition HEINZ MustAAAAAARD. A smoky and sweet chipotle honey mustard with a kick, this BBQ essential blends real chipotle peppers with a touch of honey for a bold spin on HEINZ's gold standard. Mustard himself carefully crafted the sauce at HEINZ headquarters in his newly appointed role as the brand's first-ever Chief Mustard Officer.

For the next two weeks, fans can exclusively try HEINZ Mustard at Buffalo Wild Wings locations across the country before the sauce becomes available at retailers nationwide. As the brand's newly appointed Chief Mustard Officer, Mustard handpicked each flavor and ingredient in this never-before-seen sauce to uplevel summertime staples. As masterful on the grill as he is on the beats, Mustard has long used HEINZ Mustard as his go-to staple when grilling for friends and family.

Now, he has his own remix, handpicking each flavor and ingredient in this ever-before-seen sauce touplevel summertime staples. HEINZ Mustard boasts a thick, creamy texture and just the right balance of smokiness, heat and sweetness. It's just as delicious when used as marinade for wings and ribs as it is when topping burgers, salmon and more.

Starting June 25, 2025, HEINZ Mustard will be available at Buffalo Wild Wings sports bars nationwide for an exclusive, first-taste. While supplies last, fans who order beef menu items for dine-in at Buffalo Wild Wings will receive a free bottle of HEINZ Mustard. Following, HEINZ Mustard'll roll out nationwide at Walmart.com, Target, 7-Eleven, and on Amazon, while supplies last.

The launch marks the first national innovation for HEINZ Mustard in nearly a decade and was brought to market in four months - just in time for summer grilling. HEINZ MustAAAAAard is also the first time the iconic condiment brand has ever co-created a new sauce with a partner in the United States.