Kraft Heinz discontinues artificial dyes in all U.S. foods by 2027

Published: 2025-06-18 14:00:12 ET KHC

Published on 06/18/2025 at 14:00

Key takeaways

Kraft Heinz, maker of popular brands such as Kraft Mac & Cheese and Heinz ketchup, announced a major change in the composition of its products. By the end of 2027, all Kraft Heinz foods sold in the United States will be free of artificial dyes. This decision follows growing consumer concerns and increased scrutiny from the U.S. Department of Health and Human Services, led by Secretary of State Robert F. Kennedy Jr.

The company emphasized that a majority of its products already use natural colors or no colors at all. This move builds on Kraft Heinz's earlier removal of artificial colors from Kraft Mac & Cheese in 2016.

Comments

Kennedy praised the announcement, stressing that it is proof that the food industry is responding to clear, science-based regulations. This bold move by Kraft Heinz appears to have spurred other major food companies to action. General Mills, known for brands such as Cheerios and Trix, announced plans to remove certified dyes from its breakfast cereals and school foods in the U.S. by the summer of 2026 and from all of its products by 2027.

Concerns

The decision stems from growing concerns about the potential health risks of petroleum-based synthetic dyes often used to make food more visually appealing. These concerns have been voiced by governments and nonprofit organizations for years, and recent research points to possible links to cancer and neurological problems in children.

With mounting pressure, including Kennedy's direct involvement with leading food companies, Kraft Heinz is likely trying to get ahead of possible bans on artificial dyes by states and the federal government. Several states have already implemented such bans, and a bipartisan movement is gaining momentum across the country.

The move coincides with Kraft Heinz's efforts to adapt to changing consumer preferences and address declining sales. As many of its brands face competition from healthier alternatives, the company is exploring strategic changes, including possible divestitures or mergers. The recent departure of Berkshire Hathaway representatives from Kraft Heinz's board of directors indicates a possible change in the company's direction.