Vision and velocity: HubSpot launches 200+ features to help ...

Published: 2025-04-10 09:58:06 ET HUBS

Andy Pitre, EVP of Product at HubSpot, and HubSpot customers SANDOW Design Group, Angel City FC, Youth on Course introduce the Spring 2025 Spotlight

Let's face it-business is moving at warp speed, and teams are struggling to keep up. Marketing tactics that worked last year are now obsolete. Sales playbooks that used to be reliable are outdated. Customer service expectations have skyrocketed beyond what most teams can handle.

And we don't need to tell you that AI is driving these shifts. While it has the promise to be a change agent, every week it feels like there's a new tool for companies to adopt, leaving them scrambling to keep up while they try to grow their businesses. Three out of four leaders admit that they feel like they're falling behind on AI.*

Many businesses, especially SMBs, don't know where to start with AI. They're reading headlines about custom-built solutions at enterprise companies with unlimited resources, but the tools they try overpromise and underdeliver. Take AI agents: most have the same problem as disconnected apps. They're working in silos and not sharing data. SMBs are missing solutions built for them that deliver the value they need.

"SMBs don't need more AI hype-they need technology that helps," said Andy Pitre, EVP of Product at HubSpot. "The products we're launching at the Spring 2025 Spotlight are helping teams move fast on AI and solve their go-to-market challenges. We've embedded AI throughout our entire platform so businesses of any size can start seeing value immediately, without massive teams or budgets."

The Spring 2025 Spotlight includes over 200 features. Our biggest launches include:

Learn more about our major launches with product deep dives:

Visit the Spring 2025 Spotlight here.

*Three-quarters of tech leaders suffering from GenAI FOMO **HubSpot customer data for those who use Customer Agent vs those who do not

Originally published Apr 10, 2025 9:54:59 AM, updated April 10 2025

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HubSpot Inc. published this content on April 10, 2025, and is solely responsible for the information contained herein. Distributed via , unedited and unaltered, on April 10, 2025 at 13:57 UTC.