KMB
POWERING CARE
Q1 2025 EARNINGS
April 22, 2025
Our Strategy to Drive Value Creation
2026+
2025
2024
Accelerate Growth:
Leverage Scale for
Industry-Leading Returns
Scale Initiatives:
Performing While Transforming
Embark on Powering Care:
Establish a Strong Foundation
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Powering Care Gives Us A Running Start
EVOLVING EXTERNAL
POWERING CARE
ENVIRONMENT
Consumer facing economic pressures,
Accelerating Pioneering Innovation: Cascading innovation
across the value spectrum and investing to enhance value
especially value conscious consumers
propositions
Higher cost headwinds and evolving
$
Optimizing our Margin Structure: Stepping up our
economics of product sourcing
productivity initiatives and leveraging our global network
to adapt to recent changes
Complex and uncertain operating
Wiring our Organization for Growth: Institutionalizing agile
environment
ways of working that leverage global scale and expertise
BETTER CARE FOR A BETTER WORLD
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MANUFACTURING FOOTPRINT
Our Enterprise
Network is
Agile & Resilient
5
Q1 2025: Consistent with Full Year Plan
ACCELERATE PIONEERING INNOVATION
Enhancing value propositions by cascading innovation across the value spectrum
Held global weighted share in the quarter vs. baseline while navigating a dynamic consumer environment
OPTIMIZE OUR MARGIN STRUCTURE
Continued momentum on Gross Productivity with Q1 delivery at 5.2% of Adjusted COGS1
2025 to see higher contribution from Network Optimization & Value Stream Simplification initiatives
WIRE OUR ORGANIZATION FOR GROWTH
On track to deliver $200 million of SG&A savings from rewiring the organization over time, Q1 starting to show results
Began exiting private label diaper business in the U.S. in mid Q1
POWERING CARE
1Non-GAAP financial measures. Refer to the appendix of this presentation for reconciliations of our GAAP to non-GAAP measures.
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Cascading Innovation Across the Value Spectrum
ACCELERATE PIONEERING INNOVATION
Elevating the consumer experience through Garment-Like-Comfort
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More Parents in the U.S. Are Choosing
ACCELERATE PIONEERING INNOVATION
New Snug & Dry Softness *
DIAPERS SOOO UNEXPECTEDLY SOFT, YOU HAVE TO EXPERIENCE IT!
Huggies® Snug & Dry Diapers
Ultra soft: Now with 2x softness
Cloudsoft absorbent layers and
* Vs leading premium diaper
waistband
Ultra dry: Provide up to 100% blowout and leakproof protection
Clinically tested safe for sensitive skin
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Thinner, More Breathable Solutions
ACCELERATE PIONEERING INNOVATION
Driving Results in Indonesia Adult Care
+37%
30% Thinner
Breathable
Organic growth*
+31%
Volume growth*
550 ML
6 CM Lower
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*Reflects results for Indonesia Adult Care in Q1 2025
Challenging the Stigma Around the "Giggle Dribble"
+6.6%
Consumption Growth
(US xAOC+)
26%
Increase in sales YOY
*at a key online customer
ACCELERATE PIONEERING INNOVATION
36%
Increase in first time buyers
(Point of Market Entry sub-brands
at a key online customer)
~30 bps
Share gain in Light Inco
(US xAOC+)
Poise® is winning. In culture. With consumers. For customers.
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Disclaimer
Kimberly-Clark Corporation published this content on April 22, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 22, 2025 at 11:29 UTC.