AAPL
Published on 05/01/2025 at 16:55
Services revenue reaches new all-time high EPS sets March quarter record
Apple® today announced financial results for its fiscal 2025 second quarter ended March 29, 2025. The Company posted quarterly revenue of $95.4 billion, up 5 percent year over year, and quarterly diluted earnings per share of $1.65, up 8 percent year over year.
“Today Apple is reporting strong quarterly results, including double-digit growth in Services,” said Tim Cook, Apple’s CEO. “We were happy to welcome iPhone 16e to our lineup, and to introduce powerful new Macs and iPads that take advantage of the extraordinary capabilities of Apple silicon. And we were proud to announce that we’ve cut our carbon emissions by 60 percent over the past decade.”
“Our March quarter business performance drove EPS growth of 8 percent and $24 billion in operating cash flow, allowing us to return $29 billion to shareholders,” said Kevan Parekh, Apple’s CFO. “And thanks to our high levels of customer loyalty and satisfaction, our installed base of active devices once again reached a new all-time high across all product categories and geographic segments.”
Apple’s board of directors has declared a cash dividend of $0.26 per share of the Company’s common stock, an increase of 4 percent. The dividend is payable on May 15, 2025 to shareholders of record as of the close of business on May 12, 2025. The board of directors has also authorized an additional program to repurchase up to $100 billion of the Company’s common stock.
Apple will provide live streaming of its Q2 2025 financial results conference call beginning at 2:00 p.m. PT on May 1, 2025 at apple.com/investor/earnings-call. The webcast will be available for replay for approximately two weeks thereafter.
Apple periodically provides information for investors on its corporate website, apple.com, and its investor relations website, investor.apple.com. This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance, and details related to its annual meeting of shareholders.
This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include without limitation those about the Company’s plan for return of capital, payment of its quarterly dividend, and future business plans. These statements involve risks and uncertainties, and actual results may differ materially from any future results expressed or implied by the forward-looking statements. Risks and uncertainties include without limitation: effects of global and regional economic conditions, including as a result of government policies, trade and other international disputes, geopolitical tensions, conflict, terrorism, natural disasters, and public health issues; risks relating to the design, manufacture, introduction, and transition of products and services in highly competitive and rapidly changing markets, including from reliance on third parties for components, technology, manufacturing, applications, support, and content; risks relating to information technology system failures, network disruptions, and failure to protect, loss of, or unauthorized access to, or release of, data; and effects of unfavorable legal proceedings, government investigations, and complex and changing laws and regulations. More information on these risks and other potential factors that could affect the Company’s business, reputation, results of operations, financial condition, and stock price is included in the Company’s filings with the SEC, including in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. The Company assumes no obligation to update any forward-looking statements, which speak only as of the date they are made.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
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© 2025 Apple Inc. All rights reserved. Apple and the Apple logo are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
(In millions, except number of shares, which are reflected in thousands, and per-share amounts)
Three Months Ended
Six Months Ended
March 29, 2025
March 30, 2024
March 29, 2025
March 30, 2024
Net sales:
Products
$
68,714
$
66,886
$
166,674
$
163,344
Services
26,645
23,867
52,985
46,984
Total net sales (1)
95,359
90,753
219,659
210,328
Cost of sales:
Products
44,030
42,424
103,477
100,864
Services
6,462
6,058
13,040
12,338
Total cost of sales
50,492
48,482
116,517
113,202
Gross margin
44,867
42,271
103,142
97,126
Operating expenses:
Research and development
8,550
7,903
16,818
15,599
Selling, general and administrative
6,728
6,468
13,903
13,254
Total operating expenses
15,278
14,371
30,721
28,853
Operating income
29,589
27,900
72,421
68,273
Other income/(expense), net
(279
)
158
(527
)
108
Income before provision for income taxes
29,310
28,058
71,894
68,381
Provision for income taxes
4,530
4,422
10,784
10,829
Net income
$
24,780
$
23,636
$
61,110
$
57,552
Earnings per share:
Basic
$
1.65
$
1.53
$
4.06
$
3.72
Diluted
$
1.65
$
1.53
$
4.05
$
3.71
Shares used in computing earnings per share:
Basic
14,994,082
15,405,856
15,037,903
15,457,810
Diluted
15,056,133
15,464,709
15,103,499
15,520,675
(1) Net sales by reportable segment:
Americas
$
40,315
$
37,273
$
92,963
$
87,703
Europe
24,454
24,123
58,315
54,520
Greater China
16,002
16,372
34,515
37,191
Japan
7,298
6,262
16,285
14,029
Rest of Asia Pacific
7,290
6,723
17,581
16,885
Total net sales
$
95,359
$
90,753
$
219,659
$
210,328
(1) Net sales by category:
iPhone
$
46,841
$
45,963
$
115,979
$
115,665
Mac
7,949
7,451
16,936
15,231
iPad
6,402
5,559
14,490
12,582
Wearables, Home and Accessories
7,522
7,913
19,269
19,866
Services
26,645
23,867
52,985
46,984
Total net sales
$
95,359
$
90,753
$
219,659
$
210,328
Apple Inc.
CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)
(In millions, except number of shares, which are reflected in thousands, and par value)
March 29, 2025
September 28, 2024
ASSETS:
Current assets:
Cash and cash equivalents
$
28,162
$
29,943
Marketable securities
20,336
35,228
Accounts receivable, net
26,136
33,410
Vendor non-trade receivables
23,662
32,833
Inventories
6,269
7,286
Other current assets
14,109
14,287
Total current assets
118,674
152,987
Non-current assets:
Marketable securities
84,424
91,479
Property, plant and equipment, net
46,876
45,680
Other non-current assets
81,259
74,834
Total non-current assets
212,559
211,993
Total assets
$
331,233
$
364,980
LIABILITIES AND SHAREHOLDERS’ EQUITY:
Current liabilities:
Accounts payable
$
54,126
$
68,960
Other current liabilities
61,849
78,304
Deferred revenue
8,976
8,249
Commercial paper
5,982
9,967
Term debt
13,638
10,912
Total current liabilities
144,571
176,392
Non-current liabilities:
Term debt
78,566
85,750
Other non-current liabilities
41,300
45,888
Total non-current liabilities
119,866
131,638
Total liabilities
264,437
308,030
Commitments and contingencies
Shareholders’ equity:
Common stock and additional paid-in capital, $0.00001 par value: 50,400,000 shares authorized; 14,939,315 and 15,116,786 shares issued and outstanding, respectively
88,711
83,276
Accumulated deficit
(15,552
)
(19,154
)
Accumulated other comprehensive loss
(6,363
)
(7,172
)
Total shareholders’ equity
66,796
56,950
Total liabilities and shareholders’ equity
$
331,233
$
364,980
Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
(In millions)
Six Months Ended
March 29, 2025
March 30, 2024
Cash, cash equivalents, and restricted cash and cash equivalents, beginning balances
$
29,943
$
30,737
Operating activities:
Net income
61,110
57,552
Adjustments to reconcile net income to cash generated by operating activities:
Depreciation and amortization
5,741
5,684
Share-based compensation expense
6,512
5,961
Other
(2,217
)
(1,971
)
Changes in operating assets and liabilities:
Accounts receivable, net
7,266
7,727
Vendor non-trade receivables
9,171
12,164
Inventories
858
53
Other current and non-current assets
(4,371
)
(4,438
)
Accounts payable
(14,604
)
(16,710
)
Other current and non-current liabilities
(15,579
)
(3,437
)
Cash generated by operating activities
53,887
62,585
Investing activities:
Purchases of marketable securities
(12,442
)
(25,042
)
Proceeds from maturities of marketable securities
26,587
27,462
Proceeds from sales of marketable securities
5,210
4,314
Payments for acquisition of property, plant and equipment
(6,011
)
(4,388
)
Other
(635
)
(729
)
Cash generated by investing activities
12,709
1,617
Financing activities:
Payments for taxes related to net share settlement of equity awards
(3,205
)
(2,875
)
Payments for dividends and dividend equivalents
(7,614
)
(7,535
)
Repurchases of common stock
(49,504
)
(43,344
)
Repayments of term debt
(4,009
)
(3,150
)
Repayments of commercial paper, net
(3,968
)
(3,982
)
Other
(77
)
(132
)
Cash used in financing activities
(68,377
)
(61,018
)
Increase/(Decrease) in cash, cash equivalents, and restricted cash and cash equivalents
(1,781
)
3,184
Cash, cash equivalents, and restricted cash and cash equivalents, ending balances
$
28,162
$
33,921
Supplemental cash flow disclosure:
Cash paid for income taxes, net
$
31,683
$
14,531
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