Walmart Inc. Unveils New Digital Innovations

Published: 2025-05-28 13:05:43 ET WMT

Published on 05/28/2025 at 13:05

Walmart Inc. is transforming the healthcare shopping experience with new digital innovations to help customers maximize their Medicare Advantage supplemental benefits. For the first time in retail, select customers can easily identify plan-specific, benefits-eligible products while shopping on Walmart.com and the Walmart app. They can track their benefits spending in real time and check out with a mixed basket of healthy food, over the counter (OTC) products and general merchandise for same-day pickup or delivery in as soon as an hour.

About two-thirds of Medicare Advantage members never use their OTC benefits, resulting in billion of dollars forfeited annually. Walmart is leveraging its tech-powered, omnichannel capabilities to make it easier and more convenient for customers to use their benefits during weekly shopping trips, launching first with NationsBenefits. Here's how it works: Available now, millions of Medicare Advantage members can add benefit cards to their online Walmart account at Walmart.com/wallet, unlocking a customized and easy-to-navigate digital experience.

Customers will see a ?benefits program eligible? badge on a broad assortment of items like OTC, food and wellness products, which they can quickly add to their cart with one click. Customers can also filter search results to include benefits-eligible items, streamlining and simplifying the shopping journey.

For those shopping in-store, benefits-eligible badging will show up when scanning items in the Walmart app. Customers will now see a benefits tracker showing them how much they have left to spend. Walmart continues to leverage AI to transform retail, rolling out Everyday Health Signals, a new digital platform powered by AI that makes it easier for customers to eat healthier.

In this first-of-its-kind offering, developed initially for health plans and benefit managers, customers can choose to opt in to connect their Walmart.com account and receive AI-driven insights to enhance their well-being. The platform was built by Walmart and is powered by a custom-built personalization engine, among other technologies. Half of Americans are trying to eat healthier, and research shows that a curated experience with healthier food options leads to better choices 2,3. Everyday Health Signals takes the guesswork out of healthy eating.

Once customers opt in, the platform analyzes their Walmart.com retail history to deliver practical tips, like nutrition analysis and shopping lists. Walmart is kicking off this initiative for Medicare Advantage members with NationsBenefits, where eligible members can receive free, personalized guidance that aligns with their wellness goals. Walmart is expanding the platform to more health plans and benefits managers.

Everyday Health Signals is part of Walmart?s ongoing investment in technology that empowers customers to make informed health decisions. By delivering data-driven insights from retail shopping habits, the platform creates an easier way for people to prioritize wellness in their daily lives. These data-driven insights are generated only when customers elect to participate.