LVMH to Sell Marc Jacobs

Published: 2026-05-14 17:53:16 ET MC.PA

Published on 05/14/2026 at 05:53 pm EDT

By Katherine Hamilton

LVMH Moët Hennessy Louis Vuitton agreed to sell the fashion brand Marc Jacobs to brand management firm WHP Global and G-III Apparel Group.

The buyers plan to accelerate the brand's next phase of growth through WHP's licensing platform and G-III's operating capabilities, the companies said Thursday.

G-III, which owns DKNY and Karl Lagerfeld, as well as licenses for several other fashion brands, will operate certain parts of Marc Jacobs' direct-to-consumer and wholesale businesses.

WHP, the company behind Vera Wang and rag & bone, said the deal will bump its annual sales up by about $1 billion to $9.5 billion.

Terms of the deal weren't disclosed.

The deal will move designer Marc Jacobs' brand from the company behind Louis Vuitton, Dior and Fendi.

LVMH bought a majority stake in Marc Jacobs in 1997, when Jacobs himself was brought on as creative director of Louis Vuitton.

Jacobs plans to stay on as creative director of his brand after the deal closes, he said.

Write to Katherine Hamilton at [email protected]

(END) Dow Jones Newswires

05-14-26 1752ET